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What are Properties?

Properties are user attribute information. Any data that can distinguish users—such as age, gender, interests, or membership tier—can be a property. Properties are collected via SDK, and targeting options are created by combining collected properties.

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Default Properties

Properties provided by default in Ad Control.
Country and Language are auto-collected from device locale settings. Age and Gender must be passed directly from the SDK.

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Custom Properties

You can add custom properties beyond defaults to fit your service.

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Example: Local Activity App

Assuming a local activity app collects user activity region and booking count.
String values are case-sensitive. Enter exactly as passed from the SDK.
Combining these two properties allows creating various targeting options.

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Adding Custom Properties

  1. Click Property in the left menu.
  2. Click the Property Detail button.
  3. Click + Add Property, then enter the property name and select a data type.
  4. Click the Save button.
You can register up to 50 properties, including the default properties.

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Property Naming Rules

  • 3-64 characters using only lowercase English letters, numbers, and underscores (_)
  • Examples: membership_level, asset_size, baby_months

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Data Types

Array types are not supported. To use multiple values, split them into separate properties (for example, Boolean properties such as interest_tech and interest_gaming) or convert them into a single String value.
You can’t change the data type of, or delete, a property used by an option that live or scheduled campaigns have selected (In Use). If the property is used only by options that aren’t In Use, you can change or delete it after checking the affected targetings, but those options become Unavailable and you need to set their conditions again. Default properties can’t be deleted, and their data types can’t be changed.

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Next Steps

Events

Learn about behavior-based targeting using events

Creating Audience Targeting

Create targeting by combining properties and events

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FAQ

Yes, you can start right away with default properties like Country, Language, Age, and Gender. Adding custom properties unique to your service (membership tier, purchase history, interests, etc.) later enables differentiated premium targeting versus competitors.
Properties are user attribute information (age, gender, membership tier, etc.), while events are user behavioral data (purchases, add to cart, etc.). Properties indicate “who the user is,” and events indicate “what they did.” Both can be used as conditions in audience targeting.