What are Properties?
Properties are user attribute information. Any data that can distinguish users—such as age, gender, interests, or membership tier—can be a property. Properties are collected via SDK, and targeting options are created by combining collected properties.Default Properties
Properties provided by default in Ad Control.Country and Language are auto-collected from device locale settings. Age and Gender must be passed directly from the SDK.
Custom Properties
You can add custom properties beyond defaults to fit your service.Example: Local Activity App
Assuming a local activity app collects user activity region and booking count.
Combining these two properties allows creating various targeting options.
Adding Custom Properties
- Click Targeting → Audience in the left menu.
- Click the Properties tab at the top.
- Click the Property Details button.
- Enter property name and data type.
- Click the Save button.
Property Naming Rules
- 3-64 characters using only lowercase English letters, numbers, and underscores (_)
- Examples:
membership_level,asset_size,baby_months
Data Types
Next Steps
Events
Learn about behavior-based targeting using events
Creating Audience Targeting
Create targeting by combining properties and events
FAQ
Can I start targeting with just default properties?
Can I start targeting with just default properties?
Yes, you can start right away with default properties like Country, Language, Age, and Gender. Adding custom properties unique to your service (membership tier, purchase history, interests, etc.) later enables differentiated premium targeting versus competitors.
What is the difference between properties and events?
What is the difference between properties and events?
Properties are user attribute information (age, gender, membership tier, etc.), while events are user behavioral data (purchases, add to cart, etc.). Properties indicate “who the user is,” and events indicate “what they did.” Both can be used as conditions in audience targeting.