Campaign Status
You can check the current status from the campaign list or detail screen. For ads to be displayed, both the campaign and creatives must be approved. Even if the campaign is approved, ads wonโt be displayed if creatives arenโt approved, so be sure to register and submit creatives for review after campaign approval.Basic Flow
Draft
Entering campaign information. Submitting changes status to Submitted.
Submitted
Publisher is reviewing the campaign. Changes to Booked if approved, Rejected if declined.
Booked
Review approved, waiting for start date. Automatically changes to Live on start date.
Live
Ads are being displayed. Automatically changes to Closed on end date.
Closed
Campaign has ended.
Other Statuses
| Status | Description | Transition |
|---|---|---|
| Rejected | Declined in review | Edit and resubmit โ Submitted |
| Paused | Suspended from Booked/Live | Resume โ Previous status |
| Cancelled | Campaign cancelled | - |
Editing Campaigns
Campaigns can only be edited when in Draft or Rejected status. If submitted for review, you must cancel and recreate. After approval, advertisers cannot edit directly. Contact the publisher if changes are needed. Cannot be edited after approval: Ad product, budget, billing type- Editable: Draft, Rejected
- Not editable: Submitted, Booked, Live, Paused, Cancelled, Closed
Pausing/Resuming Campaigns
You can pause campaigns that are Booked or Live. Pausing immediately stops ad delivery and budget spending, and you can resume anytime. While paused, only the end date can be extended. The campaign will automatically end when the end date passes.- Can pause: Booked, Live
- When paused: Ad delivery stops, budget spending stops, only end date extension allowed
Cancelling Campaigns
Only campaigns in Draft, Submitted, or Rejected status can be cancelled. Cancelling while submitted results in a full refund. After approval (Booked, Live, Paused), advertisers cannot cancel directlyโcontact the publisher if needed. Cancelled campaigns cannot be restored.- Can cancel: Draft, Submitted, Rejected
- Cannot cancel: Booked, Live, Paused (contact publisher)
Duplicating Campaigns
You can quickly create a new campaign with the same settings as an existing one.How to Duplicate
- Click the menu (โฏ) on the campaign detail screen.
- Select Duplicate.
- A duplicated campaign is created in Draft status.
- Set the budget and other required fields, then submit.
What Gets Duplicated
| Item | Duplicated |
|---|---|
| Ad Product | Yes |
| Targeting | Yes (if still valid) |
| Frequency Cap | Yes |
| Payment Type | Yes |
| Contact Info | Yes |
| Creatives | Yes (valid creatives only, requires re-review) |
What Gets Reset
| Item | Value After Duplication |
|---|---|
| Budget | 0 (must be set) |
| Start Date | 7 days from current date |
| End Date | Start date + original campaign duration |
| Title | Original title + unique ID |
| Status | Draft |
| Creative Status | Under Review (requires re-review) |
Creative Duplication Rules
- Rejected or deleted creatives are not duplicated.
- All duplicated creatives are set to Under Review status and require re-review.
- Creatives incompatible due to ad unit changes are excluded.
Cannot Duplicate When
Campaigns cannot be duplicated in these cases:- Ad product has been deleted
- Ad productโs unit set is missing or needs modification
Creative Status
| Status | Description |
|---|---|
| Under Review | Awaiting creative review |
| Approved | Ready for ad delivery |
| Rejected | Creative review rejected, modification needed |
| Paused | Advertiser stopped delivery |
Editing Creatives
Creatives can be edited until the campaign is cancelled or closed. Changing creative content (file, destination URL, text, etc.) requires re-review, and the creative wonโt be displayed during review. Changing only the creative name is reflected immediately without review.- Editable: When campaign is not Cancelled/Closed
- Content changes: Requires re-review, delivery paused during review
- Name changes only: Reflected immediately without re-review
Deleting Creatives
Creatives can be deleted until the campaign is cancelled or closed. Deleted creatives cannot be restored, so proceed carefully.- Can delete: When campaign is not Cancelled/Closed
- After deletion: Cannot be restored
Pausing/Resuming Creatives
Pausing an approved creative stops delivery of that creative. If there are other approved creatives, those will be displayed instead, with no impact on campaign budget spending. Paused creatives can be resumed anytime.- Can pause: Approved creatives
- When paused: Only that creative stops delivery, other creatives continue
Refunds
Refunds apply only to card payment campaigns. For manual payments, settle directly with the publisher.- Campaign review rejected: Full refund
- Advertiser cancels (under review): Full refund
- Publisher cancels: Unused budget refunded
Notifications
Youโll receive email notifications for major status changes to campaigns and creatives.| Subject | Notification Triggers |
|---|---|
| Campaign | Review approved, Review rejected, Campaign started, Campaign ended |
| Creative | Review approved, Review rejected |
Settlement
Settlement proceeds when a campaign ends or is cancelled. Settlement procedures vary by payment method.Card Payment (Automatic Settlement)
Campaigns paid by card are settled automatically.| Step | Description |
|---|---|
| 1. Campaign Ends | Final performance is calculated when campaign ends |
| 2. Statement Issued | Statement is automatically generated based on actual spend |
| 3. Unused Budget Refunded | Unused budget is automatically refunded |
Card payment is prepaid. The full budget is charged when submitting the campaign, and unused amount is refunded after completion.
Manual Payment (Direct Settlement)
Campaigns with manual payment are settled directly with the publisher.| Step | Description |
|---|---|
| 1. Campaign Ends | Final performance is calculated when campaign ends |
| 2. Statement Issued | Statement is generated based on actual spend |
| 3. Direct Payment | Pay via bank transfer, etc. as instructed by publisher |
Manual payment is postpaid. Only actual spend is charged after campaign ends. Request tax invoices directly from the publisher if needed.
Viewing Statements
Click the Statement button on the campaign detail screen to view the statement.| Item | Description |
|---|---|
| Booked Amount | Total budget set when booking campaign |
| Spent Amount | Amount consumed by actual ad impressions/clicks |
| Refund Amount | Unused budget (card payment only) |
| Tax | Applied taxes such as VAT |
| Final Settlement Amount | Final billed/refunded amount |
Next Steps
Analytics & Reports
Learn how to check campaign performance.
FAQ
Can I edit a campaign while paused?
Can I edit a campaign while paused?
While paused, only extending the end date is allowed. The campaign will automatically end when the end date passes.
Can I cancel an approved campaign?
Can I cancel an approved campaign?
After approval (Booked, Live, Paused), advertisers cannot cancel directly. Contact the publisher if cancellation is needed. Penalty fees may apply.
Is unused budget automatically refunded?
Is unused budget automatically refunded?
For card payments, unused budget is automatically refunded after campaign completion. Manual payments only settle actual spend, so thereโs no separate refund process.