Skip to main content Backfill Ads Feature Official Launch Backfill ads are now automatically displayed during times when direct ads are not available, allowing you to capture revenue that was previously missed. Supported for banner and native ads, you can enable Backfill ads from the [Ad Units] menu. Console (Publishers)
[Ad Units] → Click the ‘Enable Backfill Ads’ button in the unit list to activate
Select Web SDK integration status in the confirmation dialog, then click ‘Enable Backfill Ads’
After requesting, the unit status changes to ‘Processing’, and once connected, Backfill ads will automatically serve when no direct ads are available
Ad Account (Advertisers)
This feature only affects publisher inventory management; advertisers’ direct ad execution methods remain unchanged
Notes
Native units must have the headline option enabled in image or ad text items for ads to display properly
First-time Backfill ad activation requires an initial integration process (Adrop will contact you separately)
Backfill ad revenue is settled in the month after next
Android/iOS rewarded/interstitial units and Web native units will be available later
Dark Mode Creative Support Feature Launch Ad units now support dark mode creatives. You can run ads optimized for both light mode and dark mode environments with a single unit. Console
Dark mode creative receiving can be enabled for banner, popup, splash, and native ad units
When turning on the dark mode option during unit creation/editing, advertisers must upload both light/dark mode creatives
From SDK 1.6.0, dark mode can be selected when requesting ads
Ad Account
When registering creatives for dark mode-enabled units, both light/dark mode images must be uploaded
Registered creatives are automatically displayed according to the publisher app’s dark mode environment
Notes
Video does not support dark mode creative feature
Splash dark mode preview background color setting removed
We’ve enhanced the payment system to support international advertisers and global business expansion. Billing Information Required
Billing information (including billing address) is required when creating campaigns and changing plans
Billing country follows the country setting in [Console/Ad Account] → [Ad Profile]
Edit billing information: Ad Account in [Management] → [Payment & Billing], Console in [Management] → [Revenue Payment Info]
My Payment Profile Feature Added
Save billing information and payment methods to a payment profile for easy import when creating new consoles or ad accounts
Access from Console/Ad Account top-right profile → My Payment Profile menu
Admin: Can register/edit billing info and payment methods / Viewer: Can use registered payment profiles
Terminology Changes
‘Tax Invoice Issuance Info’ → ‘Billing Information’
‘Business Registration Number’ → ‘TAX ID’
You can now add a CTA (Call-to-Action button) to the bottom right of popup ads. This ad UX has been proven to improve click-through rates by approximately 30%. Setup Method
Turn on advanced options in popup ad units to select button template type
Select ad performance optimization option and choose CTA button position
Advertisers can choose from default label options for their desired CTA text
You can now set the number of ads to display in the carousel as desired. Protect user experience by showing only the necessary ads while also improving ad performance. Setup Method
Enable Carousel Ad Limit toggle in popup ad unit template options
Enter Maximum Ad Count
Caution
When selling popup ad units as CPP slots, set the carousel ad limit higher than the number of slots
Campaign Duplication Easily create new campaigns by duplicating existing ones. Basic Usage
Campaign detail page top-right 3-dot menu (⋮) → Select [Duplicate Campaign]
Campaign duplication is not possible if units in the ad product have been deleted or if modifications are needed in the unit set
Campaign Duplication in Ad Account
Duplicated campaigns are saved in ‘Draft’ status
Draft campaigns are not visible in the Console
Status changes to ‘Under Review’ only after agreeing to campaign terms and final submission
Campaign Duplication in Console
Duplicated campaigns are visible in Ad Account even in ‘Draft’ status
Manual payment campaigns are automatically approved without review after final submission
Card payment campaigns can be finally submitted after the advertiser completes card payment in the Ad Account
International Payments International advertisers can now pay for advertising using Stripe. Key Policies
International payment fee: 5.5%
Final settlement amount paid monthly after deducting payment fees
Technical Support Inquiry Feature You can now directly submit SDK/API integration, ad delivery, console usage, and other technical inquiries from the console. Country-specific App Search and Japan Market Support App Search Improvements
Country selection dropdown added (Korea, India, Japan)
Changing country automatically reflects that country’s app store search results
Japan Market Support
Japanese Yen (¥) currency added
Japanese consumption tax 10% automatically applied
Tokyo timezone support
Localization Settings Reorganization
Currency setting not required - automatically processed on country selection
If receiving ad revenue in multiple currencies, each currency is displayed separately (no conversion)
Campaign Management Improvements
Campaign pause/resume: Now available for advertisers as well
Creative pause: Individual ad creatives can be paused/resumed instead of entire campaign, also available for advertisers
Enhanced Impression and Click Auto-adjustment System
Time-based delivery settings accurately reflected (e.g., 9 AM - 6 PM only)
Day-based delivery settings reflected (e.g., weekends excluded)
Partial hours on start/end dates calculated precisely
More impressions allocated at campaign start
Unspent budget automatically redistributed next day
Targeting Condition Setup UX Improvements
Multiple selection support: Multiple targeting attributes can be selected for default properties (country, language, gender)
Helpful tooltips added: Operator explanations, attribute descriptions/tracking methods/input examples provided
Settings page UI improvements
Targeting population collection method improvements
Audience targeting Predefined Properties provided
Backfill report added to Reports tab
Console URL Endpoint changed
Adrop website renewal
Sign up/Login screen redesigned
Quest ad product support ended
Ad units can be managed separately on the Ad Units page
Ad products page view format changed (table view)
Ad product display order management improved
Campaign/creative restart delay minimized (5 min → immediate)
Custom event targeting feature paused
Direct access to ad platform available (left sidebar)
Campaign timeline view supported in Booking Management tab
Ad products containing conflicting unit sets cannot be booked for campaigns
Video ads supported (video creative support)
Creative library supported
Unit-specific creative registration: Manage same-type units as sets
Enhanced creative display scheduling
View my device supported in Web API
Name and premium rate of targeting can be changed anytime for ongoing campaigns
CC email address addition in settlement emails
Daily quota modification before campaign starts
Campaign progress visibility improved in booking management list
Interstitial ad delay feature (close button display time setting)
View on my device feature
Quest product customization feature added
Settlement month confirmation in Quest report added
Global Support Enhancement
Ad accounts (advertisers) can now set locale
Publishers can set locale (region, timezone, currency) per ad product
Global (India) Support
VAT applied differently based on country setting
Campaign operation timezone setting
Default currency setting (KRW or INR)
Project language setting
Targeting category limit relaxed (up to 120 can be created)
Report data CSV export supported
Reports tab added
“Matches any of” integer and float type support
Contextual targeting supported
Unit information Excel file download supported
Quest performance can be checked via Quest report
Campaign name can be modified in Console
Creative preview feature activation status can be checked in advanced options
Supported OS guidance when creating Quest ad products
Last update time displayed in campaign detail modal performance report
Internal/external browser selection available per creative on click
Individual creative pause/resume available from publisher Console
Ad product display order changeable
Ad product introduction URL format insertable
Additional targeting can be specified for ad products beyond required targeting
Wave plan price increased from 210 won to 280 won
Required targeting ad product population check
Targeting information viewable in ad product modal
CPQ campaign booking, creative registration, performance tracking, settlement confirmation
Member roles visually identifiable
Advertiser launcher and publisher launcher mobile responsive
Campaign creative preview feature (add my device)
CPQ product creation and modification
CPQ performance check and settlement confirmation/print
Advanced settings feature added (CPP budget change, creative time setting, audience population)
Anyone can book within 7 days
Test campaign validity time (30 min) setting
Forced targeting setting for products
