Supported Formats
Video ads can be used in the following formats.| Platform | Supported Formats |
|---|---|
| Android / iOS | Banner, Popup, Native |
| Web | Banner, Native |
Supported Sizes
All banner, popup, and native sizes support video, including custom sizes. Video controller can be toggled on/off in the unit settings.| Controller | Playback |
|---|---|
| On | Plays with controller and sound toggle |
| Off | Plays muted with auto-loop |
Video Options
You can configure video-related options when creating an ad unit.Accept Video Creatives
Enable or disable video creative acceptance per unit. When enabled, advertisers can register video creatives for that unit.Video Controller
Video controller can be toggled on/off for all sizes.- Controller on: Sound can be toggled (muted by default)
- Controller off: Plays muted with auto-loop
Video Skip Delay
Skip delay can be set on units with the video controller turned on. After the set time, a skip button appears allowing users to skip the ad.Creative Specifications
Video
| Item | Specifications |
|---|---|
| Format | MP4, MOV, WebM, MKV, AVI |
| Size | Maximum 1GB |
| Aspect Ratio | Same as the ad unit size |
| Duration | 3 seconds or more, under 30 seconds |
| Resolution | 720p or higher recommended (based on shorter side) |
Thumbnail
The cover image displayed before video playback.| Item | Specifications |
|---|---|
| Format | JPG, JPEG, PNG, WebP |
| Size | Same aspect ratio as the ad unit |
| File Size | Maximum 220KB |
Delivery Format
Videos are converted and provided in two formats.| Format | Description |
|---|---|
| HLS | Automatically switches to optimal quality based on network conditions |
| Progressive MP4 | Sequential playback as a single file |
Limitations
- Videos cannot be used in Banner carousel.
- Dark mode is not available for video creatives.
- Interstitial, Rewarded, and Splash formats have separate video size options. See Ad Unit Formats for details.
Measuring Performance
Campaigns that include video units expose viewing-quality metrics (Valid Views / Valid View Rate, Completed Views / View-Through Rate) alongside impressions and clicks.| Where to View | Description |
|---|---|
| Console > Report | Video metrics by campaign, ad product, ad unit, and creative |
| Console > Ad Unit detail > Performance | Viewing summary for the unit |
| Console > Ad Product detail > Performance | Viewing summary for the product |
| Console > Campaign detail > Performance / Creatives | Viewing metrics for the campaign and each creative |
Next Steps
Supporting Dark Mode
Check how to configure Dark Mode creatives