Frequency Cap
Set the maximum number of times campaigns from the same ad product can be shown to a single user per day.How to Set
Configure in the Advanced Settings section when creating or editing an ad product.| Item | Description |
|---|---|
| Frequency Cap | Maximum impressions per user per day (default: 50) |
Setting Guide
- Branding ads: Set frequency high to increase exposure opportunities.
- Conversion ads: Limit appropriately to reduce user fatigue.
Seeing the same ad too often causes user fatigue and decreases CTR. However, too few impressions reduce ad effectiveness.
Private Ad Products
Ad products that are not publicly displayed on the ad platform and are only provided to specific advertisers.How to Set
Check Private in the Product Info section when creating an ad product.Use Cases
- Internal testing products
- Custom products for specific advertisers only
- Products not yet ready for public release
Exposing Private Products to Advertisers
To expose private products to specific advertisers, you need to set permissions in the Advertiser Allowlist.- Click Management > Operations in the left menu.
- Add advertisers in the Advertiser Allowlist section.
- Grant Private Product Access permission.
Only advertisers with private product access permission can see those products.
Payment Method Management
Manage payment methods available to advertisers when booking campaigns.Accessing Settings
- Click Management > Operations in the left menu.
- Configure in the Payment Method Management section.
Card Payment
Adrop collects ad fees via card payment before campaign booking, then settles revenue minus fees monthly. Supports automatic settlement and tax invoice issuance upon campaign completion.| Card Type | Payment Processor | Fee |
|---|---|---|
| Domestic cards | Toss Payments | 3.2% |
| International cards | Stripe | 5.5% (additional withholding taxes may apply by country) |
Card payment is recommended. Automatic settlement and tax invoice issuance support reduces operational burden.
Manual Payment
Publisher settles directly with the advertiser. Adrop provides statements, but publishers must request settlement and issue tax invoices directly.| Setting | Behavior |
|---|---|
| On | All advertisers can select manual payment. |
| Off | Only advertisers granted manual payment permission in the Advertiser Allowlist can select it. |
Advertiser Allowlist
Grant specific advertisers permissions like private product access and manual payment.Accessing Settings
- Click Management > Operations in the left menu.
- Add advertisers in the Advertiser Allowlist section.
How to Add Advertisers
| Method | Description |
|---|---|
| Enter a specific advertiser’s email address. | |
| Domain | Enter a domain to allow all emails from that domain. (e.g., company.com) |
Permission Types
| Permission | Description |
|---|---|
| Full Access | Grants all permissions including private product access, manual payment, CPP budget modification and targeting specification. |
| Private Product Access | Grants access to specific private products only. |
Allow CPP Budget & Targeting Modification
CPP products are fixed price by default. When advertisers book CPP products, the publisher’s set price and targeting are applied as-is. Enabling this feature allows advertisers with “Full Access” in the Advertiser Allowlist to directly modify budget and specify targeting when booking CPP campaigns.How to Set
- Click Management > Operations in the left menu.
- Enable Allow CPP Budget & Targeting Modification in the Advanced Settings section.
- Grant Full Access permission to the advertiser in the Advertiser Allowlist.
Use Cases
- Providing CPP products at custom prices to specific VIP advertisers
- Allowing advertisers to directly select their desired targeting
This feature must be enabled in Advanced Settings, and only advertisers with “Full Access” permission in the Advertiser Allowlist can use it.
Creative Display Day & Time Settings
Enabling this feature allows setting creatives to display only on specific days or times when registering creatives.How to Set
- Click Management > Operations in the left menu.
- Enable Provide Creative Display Day & Time Settings in the Advanced Settings section.
How to Use
- Register a creative in the campaign details.
- Enable Creative Display Day & Time Settings in the Advanced Settings section.
- Select desired days and times.
Use Cases
- Show food ads only during lunch hours
- Show specific promotional creatives only on weekends
- Concentrate delivery during commute hours
Troubleshooting
Ad Products Needing Attention
If a warning icon appears in the ad product list, verification is needed.Contains Units Needing Modification
The format, size, or options of units included in the unit set have been changed and no longer match the set criteria. Symptoms- Warning icon displayed in ad product list
- New campaign bookings not possible
- Remove the affected unit from the set in the ad product edit screen.
- Or revert the unit settings to original.
Not Transitioning from Preparing to On Sale
Ad requests must occur at least once from all units included in the unit set for On Sale status. Solution- Verify the SDK is properly integrated into the app.
- Display the screen containing the ad unit at least once.
Next Steps
Targeting Setup
Configure targeting to apply to ad products
FAQ
Frequency Cap
Is frequency cap per campaign or per product?
Is frequency cap per campaign or per product?
It’s set per ad product. The same setting applies to all campaigns booked with that product.
What happens if I set frequency cap to 0?
What happens if I set frequency cap to 0?
Ads won’t be displayed. Unless you don’t want impressions, set a value of 1 or higher.
Is frequency cap device-based or user-based?
Is frequency cap device-based or user-based?
Device-based. If the same user uses multiple devices, each device is counted separately.
Private Ad Products
Can I change a private product to public later?
Can I change a private product to public later?
Yes, disable the private setting in ad product edit.
I added an advertiser to the allowlist but they can't see private products.
I added an advertiser to the allowlist but they can't see private products.
Verify that Private Product Access permission is granted in the allowlist. Also check if access to the specific private product is individually configured.
Payment Method Management
Who pays the card payment fees?
Who pays the card payment fees?
The publisher pays. The amount settled to publishers is the amount paid by advertisers minus card fees.
Are manual payment campaigns included in statements?
Are manual payment campaigns included in statements?
Yes, they’re included. However, Adrop doesn’t handle settlement for manual payments, so publishers must request settlement directly from advertisers.
Advertiser Allowlist
If I add a domain to the allowlist, does it apply to existing accounts?
If I add a domain to the allowlist, does it apply to existing accounts?
Yes, it automatically applies to all accounts with that domain.