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Connecting to Ad Products

Connect on-sale targeting to ad products. Only connected targeting can be selected by advertisers when booking campaigns.

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Selecting Targeting Type

Only one of Audience Targeting or Context Targeting can be connected to a single ad product.

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Setting Exposed Targeting

Specify targeting options advertisers can select when booking campaigns.
  1. Click Ad Products in the left menu.
  2. Select the ad product to connect targeting.
  3. Click the Edit Product button.
  4. Go to the Configure Targeting to Display on Product section.
  5. Select either Audience or Context targeting.
  6. Click the switch for the targeting to expose.
  7. Select targeting options and choose optional/required status, then save.
  8. Click the Save Product button.
Only on-sale targeting options can be selected.

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Targeting Selection Methods

Specify how advertisers select targeting. Setting Required Include
  1. In the Configure Targeting to Display on Product section, click the switch for the targeting to expose.
  2. Select targeting options, then click the Include button on the right.
  3. Click the Save button.
Setting Required Exclude
  1. In the Configure Targeting to Display on Product section, click the switch for the targeting to expose.
  2. Select targeting options, then click the Exclude button on the right.
  3. Click the Save button.

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Targeting Combination Rules

When advertisers select multiple targeting options when booking campaigns, the following rules apply.

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Example

When an advertiser selects targeting as follows: Applied Result
  • Display Condition: (20s OR 30s) AND Seoul → Display to people in their 20s or 30s living in Seoul
  • Price Calculation: $10 + 10% + 20% = $13 (Based on base CPM $10)

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Important Notes

  • Cannot use Audience and Context targeting together: Both types cannot be applied to a single ad product.

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Next Steps

Managing Targeting

Learn how to edit, delete, and manage targeting sales.

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FAQ

Different targeting types apply with AND logic. For example, selecting ”20s” and “Seoul” displays only to people in their 20s living in Seoul. Selecting multiple targeting options within the same targeting applies OR logic, so ”20s, 30s” displays to people in their 20s or 30s.
Use Required Include when creating ad products for specific audiences. For example, to create a “20s-only product”, set 20s as Required Include. Use Required Exclude for brand safety to prevent ads from displaying to certain targeting options.