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Starting Category Sales

After creating targeting, you need to start sales for each category.
  1. Click Targeting in the left menu.
  2. Click the targeting card to sell.
  3. Click the category to sell.
  4. Click the Start Selling button.
Verify targeting data is properly integrated via SDK before starting sales.

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Ending Category Sales

You can end sales for categories that are on sale.
  1. Click the targeting card.
  2. Click the on-sale category.
  3. Click the End Sale button.
Sales can be ended even with live campaigns. After ending, the category cannot be selected for new campaigns.

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Connecting to Ad Products

Connect on-sale targeting to ad products. Only connected targeting can be selected by advertisers when booking campaigns.

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Selecting Targeting Type

Only one of Audience Targeting or Context Targeting can be connected to a single ad product.
Targeting TypeDescriptionExamples
Audience TargetingUser attribute-basedAge, Gender, Membership tier
Context TargetingContent attribute-basedProduct category, Article classification

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Setting Exposed Targeting

Specify categories advertisers can select when booking campaigns.
  1. Click Ad Products in the left menu.
  2. Select the ad product to connect targeting.
  3. Click the Edit Product button.
  4. Go to the Targeting Settings section.
  5. Select either Audience or Context targeting.
  6. Select targeting categories to expose.
  7. Click the Save button.
Only on-sale categories can be selected.

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Targeting Selection Methods

Specify how advertisers select targeting.
MethodDescription
Free SelectionAdvertisers freely select from exposed targeting categories.
Required IncludePublisher-specified categories are automatically selected. Advertisers cannot deselect.
Required ExcludeAds won’t display to users in publisher-specified categories.
Setting Required Include
  1. Select Specify Required Targeting in the Targeting Settings section.
  2. Specify required categories in the Include tab.
  3. Click the Save button.
Setting Required Exclude
  1. Select Specify Required Targeting in the Targeting Settings section.
  2. Specify categories to exclude in the Exclude tab.
  3. Click the Save button.
If Include and Exclude overlap, Exclude takes priority.

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Targeting Combination Rules

When advertisers select multiple targeting options and categories when booking campaigns, the following rules apply.
TypeRuleDescription
Between different targetingANDMust satisfy all targeting conditions for display
Between categories within same targetingORDisplay if any selected category matches
Premium ratesCumulativePremium rates for selected targeting are summed

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Example

When an advertiser selects targeting as follows:
TargetingSelected CategoriesPremium Rate
Age20s, 30s10%
RegionSeoul20%
Applied Result
  • Display Condition: (20s OR 30s) AND Seoul → Display to people in their 20s or 30s living in Seoul
  • Price Calculation: $10 + 10% + 20% = $13 (Based on base CPM $10)

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Important Notes

  • Cannot use Audience and Context targeting together: Both types cannot be applied to a single ad product.
  • Only on-sale categories can be connected: Categories without active sales cannot be connected to ad products.
  • Caution when changing targeting: Changing targeting connected to ad products may affect existing campaigns.

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Next Steps

Managing Targeting

Learn how to edit, delete, and manage targeting sales.

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FAQ

Different targeting types apply with AND logic. For example, selecting ”20s” and “Seoul” displays only to people in their 20s living in Seoul. Selecting multiple categories within the same targeting applies OR logic, so ”20s, 30s” displays to people in their 20s or 30s.
Use Required Include when creating ad products for specific audiences. For example, to create a “20s-only product”, set 20s as Required Include. Use Required Exclude for brand safety to prevent ads from displaying in certain categories.
Live campaigns are not affected. After ending sales, the category cannot be selected for new campaigns.