Connecting to Ad Products
Connect on-sale targeting to ad products. Only connected targeting can be selected by advertisers when booking campaigns.Selecting Targeting Type
Only one of Audience Targeting or Context Targeting can be connected to a single ad product.| Targeting Type | Description | Examples |
|---|---|---|
| Audience Targeting | User attribute-based | Age, Gender, Membership tier |
| Context Targeting | Content attribute-based | Product category, Article classification |
Setting Exposed Targeting
Specify targeting options advertisers can select when booking campaigns.- Click Ad Products in the left menu.
- Select the ad product to connect targeting.
- Click the Edit Product button.
- Go to the Configure Targeting to Display on Product section.
- Select either Audience or Context targeting.
- Click the switch for the targeting to expose.
- Select targeting options and choose optional/required status, then save.
- Click the Save Product button.
Only on-sale targeting options can be selected.
Targeting Selection Methods
Specify how advertisers select targeting.| Method | Description |
|---|---|
| Free Selection | Advertisers freely select from exposed targeting options. |
| Required Include | Publisher-specified targeting options are automatically selected. Advertisers cannot deselect. |
| Required Exclude | Ads won’t display to users in publisher-specified targeting options. |
- In the Configure Targeting to Display on Product section, click the switch for the targeting to expose.
- Select targeting options, then click the Include button on the right.
- Click the Save button.
- In the Configure Targeting to Display on Product section, click the switch for the targeting to expose.
- Select targeting options, then click the Exclude button on the right.
- Click the Save button.
Targeting Combination Rules
When advertisers select multiple targeting options when booking campaigns, the following rules apply.| Type | Rule | Description |
|---|---|---|
| Between different targeting | AND | Must satisfy all targeting conditions for display |
| Between targeting options within same targeting | OR | Display if any selected targeting option matches |
| Premium rates | Cumulative | Premium rates for selected targeting are summed |
Example
When an advertiser selects targeting as follows:| Targeting | Selected Targeting Options | Premium Rate |
|---|---|---|
| Age | 20s, 30s | 10% |
| Region | Seoul | 20% |
- Display Condition: (20s OR 30s) AND Seoul → Display to people in their 20s or 30s living in Seoul
- Price Calculation: $10 + 10% + 20% = $13 (Based on base CPM $10)
Important Notes
- Cannot use Audience and Context targeting together: Both types cannot be applied to a single ad product.
Next Steps
Managing Targeting
Learn how to edit, delete, and manage targeting sales.
FAQ
How does it work when advertisers select multiple targeting options?
How does it work when advertisers select multiple targeting options?
Different targeting types apply with AND logic. For example, selecting ”20s” and “Seoul” displays only to people in their 20s living in Seoul. Selecting multiple targeting options within the same targeting applies OR logic, so ”20s, 30s” displays to people in their 20s or 30s.
When do I use Required Include vs Required Exclude?
When do I use Required Include vs Required Exclude?
Use Required Include when creating ad products for specific audiences. For example, to create a “20s-only product”, set 20s as Required Include. Use Required Exclude for brand safety to prevent ads from displaying to certain targeting options.