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Campaign Overview

Click a campaign to open the detail screen. View campaign settings and operational status at a glance.

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Campaign Information

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Budget Spending

Displayed for campaigns in Live or Paused status.
  • Spent Amount: Budget spent so far and total budget
  • Progress: Circular progress bar comparing actual spending (black) vs. expected spending (gray)
  • Status Interpretation: Spending status compared to expectations (e.g., “Spending faster than expected”)

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Performance

Clicking the Performance Report button opens the Report menu in a new window with the campaign filter pre-applied, so you can analyze daily performance with date ranges, segments, and additional filters. Statement button also appears for cancelled or completed campaigns.

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Ad Creatives

View the list of creatives registered to the campaign and performance of each creative. Creatives pending review are displayed separately at the top and can be reviewed directly by clicking.
A warning banner appears if required creatives are not registered.

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Creative List

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Creative Preview

Click a creative to open the preview screen. View images at actual size and videos with playback preview. Light/dark mode toggle is also available.
If a video creative is encoding, preview will be available after completion.

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Assignee

Assign one member to run the campaign. A campaign starts as Unassigned. The assignee is internal publisher information. Advertisers can’t see it, and it’s separate from the Contract Contact that advertisers enter.

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How to Assign

  1. Click Assignee on the campaign detail screen.
  2. Search for a member by name or email and select them. Your selection is saved immediately.
To remove the assignee, click the item, then click the × button next to the assignee’s name in the search field.
Members with Owner or Editor permissions can assign an assignee. Viewers and Guests can only view it. See Member Management for permissions.

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Good to Know

  • Only members who accepted their invitation and finished signing up can be assigned.
  • The assignee doesn’t receive a separate notification.
  • If a member is removed from the project, their campaigns return to Unassigned.
  • You can see the Assignee column in the campaign list’s List View and find campaigns with the Assignee filter.

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Frequency Cap

Limits how often ads from the same campaign are shown to the same user. For example, setting frequency to 50 means a user sees ads from that campaign a maximum of 50 times per day. Can be configured for campaigns in Booked, Live, or Paused status.

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Why is this needed?

Seeing the same ad too often causes users to feel fatigue, and at worst, develop negative perceptions of the brand. This is called Ad Fatigue. Frequency caps find a balance between preventing this while still securing sufficient exposure.

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Usage Guide

Too low a frequency may prevent full budget spending; too high concentrates ads on few users. Set based on campaign goals and DAU.

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How to Set

  1. Click Frequency Cap on the campaign detail screen.
  2. Enter your desired frequency from 1 to 999. The initial value follows the ad product’s setting. If the ad product is set to no limit, you can also turn the toggle off to set No limit.
  3. Click the Save button.

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When You Can Set No Limit

To change a campaign to No limit, its current ad product must also be set to no limit.
If you later cap the ad product and only the campaign remains at no limit, saving a number on the campaign means you can’t return it to no limit until the ad product is set to no limit again.

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Daily Quota

Set daily impression (CPM) or click (CPC) targets for the campaign. Can be configured for campaigns in Booked, Live, or Paused status.

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Why is this needed?

Ad campaigns typically need to achieve target volumes within a specific period. Daily quotas adjust pacing to achieve these targets evenly throughout the period. Without pacing, budget may be rapidly consumed during high-traffic early periods, leaving no ad delivery later. Conversely, being too conservative may result in missing targets by the end of the period.

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Auto vs Manual

Setting daily quota too low may prevent reaching targets within the campaign period. Underperformance may cause disputes with advertisers, so we recommend Auto unless there’s a specific reason.

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How to Set

  1. Click Daily Impression Quota (CPM) or Daily Click Quota (CPC) on the campaign detail screen.
  2. Select Auto or Manual.
  3. If Manual, enter your desired daily quota.
  4. Click the Save button.
Even with manual settings, you cannot enter values exceeding the total target.

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Next Steps

Campaign Support

Learn how to modify, pause, or cancel campaigns per advertiser requests.

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FAQ

Calculated in real-time, with up to a few minutes delay due to data processing.
Yes, but use caution. Setting too low manually may prevent reaching targets within the period. We recommend Auto unless there’s a specific reason.
No. Modified creatives require re-review. Delivery starts after review approval.
This means creatives for units designated as required in the ad product are missing. Ask the advertiser to register creatives for those units.