What are Events?
Events are behavioral data representing actions users perform in apps or on the web. They record specific user actions such as purchases, adding to cart, sign-ups, and inquiry completions. While properties represent user attribute information (age, gender, membership tier, etc.), events represent actions that users have actually performed.| Type | Description | Examples |
|---|---|---|
| Properties | User attribute information | Age, gender, membership tier, region |
| Events | User behavioral data | Purchase, add to cart, sign-up, inquiry completion |
Event Categories
Events are classified into three categories based on their nature.| Category | Description | Key Events |
|---|---|---|
| COMMON | Common app/web actions | Sign-up, login |
| COMMERCE | Commerce-related actions | Purchase, add to cart, checkout initiated |
| LEAD | Lead generation actions | Inquiry completion, consultation request |
Event Presets
Ad Control provides frequently used events as system presets by default.- Preset events can be used immediately without separate registration.
- Preset event names and parameters cannot be modified.
The preset event list can be viewed on the Events page in the console.
Using the Events Page
Click Events in the console left menu to navigate to the Events page.Event List
The Events page displays all registered events in a list. You can view each event’s category, name, and description at a glance.Event Details
Click an event to open the detail modal. The detail modal shows the following information:- Parameter Tree: Structure and data types of parameters included in the event
- Data Log: Sample logs of recently received event data
Using Events in Audience Targeting
When creating audience targeting, you can add events as conditions in addition to properties.Adding Event Conditions
- Create targeting in Targeting → Audience.
- Click +Filter in condition settings.
- Select Event as the filter type.
- Select the event to use.
- Set additional conditions on event parameters if needed.
Combining Properties and Events
Combining properties and events together enables more precise target groups. Example: Commerce App Targeting| Targeting Option | Condition |
|---|---|
| Seoul Users with Purchase History | region is “Seoul” AND Purchase event occurred |
| Cart Added but Not Purchased | AddToCart event occurred AND Purchase event not occurred |
| VIP Purchasers | membership is “VIP” AND Purchase event occurred |
Technical Specifications
| Item | Details |
|---|---|
| Data Refresh Interval | Every 10 minutes |
| Data Retention Period | 18 months |
SDK Integration
To send events from your app, integrate event tracking in the SDK.Next Steps
Creating Audience Targeting
Create targeting by combining properties and events
FAQ
What is the difference between events and properties?
What is the difference between events and properties?
Properties are user attribute information (age, gender, membership tier, etc.), while events are user behavioral data (purchases, add to cart, etc.). Properties indicate “who the user is,” and events indicate “what they did.”
Can I modify preset events?
Can I modify preset events?
Preset event names and parameters cannot be modified. They are standard events provided by the system and should be used as-is for consistent data collection and analysis.
How quickly is event data reflected?
How quickly is event data reflected?
Event data is reflected every 10 minutes. It may take up to 10 minutes for events collected via SDK to be applied to targeting conditions.
How long is event data retained?
How long is event data retained?
Event data is retained for 18 months. Data older than 18 months is automatically deleted.