Accessing Create Screen
- Click Ad Products in the left menu.
- Click the + Create Product button.
Step 1: Enter Product Info
Product Info
| Item | Description | Required |
|---|---|---|
| Ad Product Name | Product name displayed to advertisers | O |
| Billing Type | Select from CPM, CPC, CPP | O |
| Private | Not exposed to advertisers, publisher-only use | - |
Ad Product Naming Guide
Write ad product names to correspond 1:1 with your product brochure. Advertisers review products in the brochure then book campaigns in the console. Matching names in the brochure and console helps advertisers quickly find and book desired products.- If brochure has “Home Banner CPM”, create the same name in console
- Write so placement and billing type are clearly apparent
- Examples:
Home Banner CPM,Feed Native CPC,Splash CPP
Billing Types
| Type | Description | Best For |
|---|---|---|
| CPM | Charged per 1,000 impressions | Guaranteed impression sales, stabilize revenue with backfill ads for remaining inventory |
| CPC | Charged per click | Guaranteed click sales, stabilize revenue with backfill ads for remaining inventory |
| CPP | Charged per time period | Premium placements, limited slot sales |
Sales Info
| Item | Description |
|---|---|
| Currency | Payment currency (KRW, JPY, INR, USD) |
| Time Zone | Time zone for campaign start/end |
| Unit Price | Product price |
| Product Discount Rate | Product discount rate (%) |
Setting currency and time zone allows selling ad products to international advertisers.
- South Korea (KRW, Asia/Seoul)
- Japan (JPY, Asia/Tokyo)
- India (INR, Asia/Kolkata)
- United States (USD, America/New_York)
CPM Additional Items
| Item | Description |
|---|---|
| Minimum Budget | Campaign minimum budget |
| Video Add-on | When enabled, includes video-supported units to sell video products |
CPC Additional Items
| Item | Description |
|---|---|
| Minimum Budget | Campaign minimum budget |
CPP Additional Items
| Item | Description |
|---|---|
| Minimum Period | Campaign minimum period (1-150 days) |
| Slots | Number of ads that can be sold simultaneously (1-50) |
The number of ads that can display simultaneously on the same placement. 1 slot means one advertiser has exclusive display, 2+ slots means multiple advertisers’ ads rotate via carousel or random distribution.
Sales Metrics
Used to show expected performance to advertisers and optimize campaign distribution.| Item | Description |
|---|---|
| Daily Impressions | Enter the maximum impressions sellable per day for this ad product. |
| Expected CTR | Enter the average click-through rate for this ad product. (Clicks ÷ Impressions × 100) |
- For slot-based products, enter daily impressions based on 1 slot.
- We recommend entering daily impressions and expected CTR conservatively. When advertisers book the maximum budget, underspending may occur or efficiency may be lower than expected.
Additional Info
| Item | Description |
|---|---|
| Creative Guide Link | (Optional) URL to creative specification guide for advertisers. Connect a document with image sizes, file formats, text guidelines, etc. so advertisers can quickly prepare creatives. |
Advanced Settings
| Item | Description |
|---|---|
| Frequency Cap | Maximum times campaigns booked with this product can be shown to a single user per day. (Default: 50) |
| Video Skip Delay | (When video units included) Seconds after video ad starts before skip button activates. (Default: 3 seconds) |
Seeing the same ad too often causes user fatigue and decreases CTR. However, too few impressions reduce ad effectiveness. For branding ads, set frequency high; for conversion ads, limit appropriately.
Selecting Ad Units
Select ad units to include in this product from the unit list on the right.- At least 1 unit must be selected.
- Separate registration by platform (Android/iOS) is recommended.
Step 2: Configure Unit Sets
Configure selected units into sets. Unit sets are the units advertisers upload creatives to, and set names are displayed to advertisers, so use names that clearly distinguish placements.What are Unit Sets?
Unit sets are groupings of placements to receive creatives from advertisers. Units in the same set share identical creatives, so advertisers don’t need to register creatives separately for each unit. For example, if you group Android Home Banner and iOS Home Banner in the same set, advertisers register one creative to display ads on both platforms.Auto Configuration
Units with the same format, size, and options (template, watermark, carousel, etc.) are automatically grouped into one set.| Criteria | Description |
|---|---|
| Format | Ad type like banner, interstitial, native |
| Size | Ad dimensions (e.g., 320x50, 300x250) |
| Template | Template usage |
| Watermark | Watermark support |
| Carousel | Carousel support |
Unit Set Settings
Configure names and unit placement for each unit set. Unit sets are the units advertisers register creatives to.| Item | Description |
|---|---|
| Set Name | Name displayed to advertisers (e.g., Home Banner, Feed Banner) |
| Unit Placement | Drag and drop to move units between sets |
Units in the same unit set share identical creatives. When advertisers register one creative, it displays on all units in the set.
Unified vs Separate Management
Even for units with the same size/format, you can separate sets to receive different creatives.| Method | Description | Best For |
|---|---|---|
| Unified | Multiple units in one set | Displaying one creative across multiple placements |
| Separate | Separate set per unit | Wanting different creatives per placement considering user fatigue and UX |
Cautions
Step 3: Configure Targeting to Display on Product
Step-by-Step Guide
- Select Audience or Contextual Only one type of targeting can be displayed on a single product: either audience or contextual targeting.
-
Set targeting to display
- Click the switch on the right side of the targeting.
- Check the targeting options to display on the product.
-
Decide whether the option is required.
Item Description Note Optional This targeting option is provided as a choice when booking ads. Advertisers can choose to select or not select as needed. For CPP products, the choice is only shown to advertisers when the ‘Allow CPP budget modification and targeting specification’ option is enabled in Management - Operations - Advanced Features. Include This targeting option is required and applied when booking ads. Advertisers cannot deselect this option. Exclude This targeting option is required to be excluded when booking ads. Advertisers cannot deselect this option. - Set markup rate Set the markup rate to apply when this targeting is selected. (0% ~ 200%) Example: With 20% setting, base price 12
- Click Save button to save.
Only targeting options in active or ready status can be displayed on products.
CPP / In-house products cannot set targeting surcharge rates.
Estimated Target Size
You can check the estimated target size based on the configured targeting. Only ratios are shown to advertisers instead of specific numbers.Estimated target size is the estimated maximum reach based on configured targeting conditions, and actual impressions/reach may differ.
Step 4: Create Product
Click Create Product to complete creation. Created products can be viewed in the Ad Products list.| Status | Description | Campaign Booking |
|---|---|---|
| Preparing | Units in the unit set have not yet completed SDK integration | ✅ |
| On Sale | All units have completed SDK integration | ✅ |
| Deleting | Waiting to be completely deleted after deletion request | ❌ |
Ad requests must occur at least once from all units included in the unit set. Integrate the SDK into your app and display the screen containing the ad unit at least once to automatically transition to On Sale status.
Next Steps
Managing Ad Products
Learn how to edit and delete created products
FAQ
Which billing type should I choose: CPM, CPC, or CPP?
Which billing type should I choose: CPM, CPC, or CPP?
Choose CPM for impression guarantees, CPC if you have many conversion-focused advertisers, CPP to sell exclusive exposure on premium placements.
Can I include the same unit in multiple ad products?
Can I include the same unit in multiple ad products?
Not recommended. Including the same unit in multiple products complicates inventory calculation, and for CPP products, may lead to accepting bookings exceeding slot capacity.
How should I name unit sets?
How should I name unit sets?
These names appear when advertisers upload creatives. Use names that clearly distinguish placements like “Home Banner”, “Feed Middle”.
How do I set daily impressions and expected CTR?
How do I set daily impressions and expected CTR?
Enter maximum daily sellable impressions and average CTR. Start conservative initially and adjust as data accumulates.
Can I sell to international advertisers?
Can I sell to international advertisers?
Yes, setting currency and time zone in Sales Info allows selling ad products to international advertisers. Currently supports KRW(₩), JPY(¥), INR(₹), and USD($), and all time zones are supported. Contact us if you need additional currency support. (Contact Us)