Accessing Create Screen
- Click Ad Products in the left menu.
- Click the + Create Product button.
Step 1: Enter Product Info
Product Info
Ad Product Naming Guide
Write ad product names to correspond 1:1 with your product brochure. Advertisers review products in the brochure then book campaigns in the console. Matching names in the brochure and console helps advertisers quickly find and book desired products.- If brochure has “Home Banner CPM”, create the same name in console
- Write so placement and billing type are clearly apparent
- Examples:
Home Banner CPM,Feed Native CPC,Splash CPP
Billing Types
Accept Video Creatives
Sets whether advertisers can register video creatives for this product. This is a product option, not a billing type. For products that accept video creatives, advertisers can use both image/text creatives and video creatives, and a single price set on the product applies regardless of which creative type is used. Prices do not automatically vary by creative type.Video creative impressions incur a higher Ad.Control fee than image/text creative impressions. Take this into account when pricing products that accept video creatives. See Subscription and Billing for the applicable rates.
Selling Image and Video Creatives at Different Prices
You cannot set different prices per creative type within a single product. In this case, publishers can operate as follows:- Create two products. One product does not accept video creatives, and the other product accepts video creatives.
- Register the same ad unit in both products. A single ad unit can be included in multiple ad products.
- Set the desired price for each product, and indicate the distinction and price in the product name so advertisers can distinguish and select between the two products on the booking screen. (e.g.,
Home Banner — Image,Home Banner — Video)
Sales Info
Setting currency and time zone allows selling ad products to international advertisers.
- South Korea (KRW, Asia/Seoul)
- Japan (JPY, Asia/Tokyo)
- India (INR, Asia/Kolkata)
- United States (USD, America/New_York)
CPM Additional Items
CPC Additional Items
CPP Additional Items
The number of ads that can display simultaneously on the same placement. 1 slot means one advertiser has exclusive display, 2+ slots means multiple advertisers’ ads rotate via carousel or random distribution.
Sales Metrics
Used to show expected performance to advertisers and optimize campaign distribution.- For slot-based products, enter daily impressions based on 1 slot.
- We recommend entering daily impressions and expected CTR conservatively. When advertisers book the maximum budget, underspending may occur or efficiency may be lower than expected.
Additional Info
Advanced Settings
Seeing the same ad too often causes user fatigue and decreases CTR. However, too few impressions reduce ad effectiveness. For branding ads, set frequency high; for conversion ads, limit appropriately.
Selecting Ad Units
Select ad units to include in this product from the unit list on the right.- At least 1 unit must be selected.
- Separate registration by platform (Android/iOS) is recommended.
Step 2: Configure Creative Sets
Configure selected units into sets. Creative sets are the placement units where advertisers upload creatives, and set names are displayed to advertisers, so use names that clearly distinguish placements.What are Creative Sets?
Creative sets are groupings of placements to receive creatives from advertisers. Units in the same set share identical creatives, so advertisers don’t need to register creatives separately for each unit. For example, if you group Android Home Banner and iOS Home Banner of the same size in the same set, advertisers register one creative to display ads on both platforms.Auto Configuration
Units with the same format, size, and options (template, watermark, carousel, etc.) are automatically grouped into one set.Creative Set Settings
Configure names and unit placement for each creative set. Creative sets are the units advertisers register creatives to.
Units in the same creative set share identical creatives. When advertisers register one creative, it displays on all units in the set.
Unified vs Separate Management
Even for units with the same size/format, you can separate sets to receive different creatives.Cautions
Step 3: Configure Targeting to Display on Product
Step-by-Step Guide
- Select Audience or Contextual Only one type of targeting can be displayed on a single product: either audience or contextual targeting.
-
Set targeting to display
- Click the switch on the right side of the targeting.
- Check the targeting options to display on the product.
-
Decide whether the option is required.
- Set markup rate Set the markup rate to apply when this targeting is selected. (0% ~ 200%) Example: With 20% setting, base price 12
- Click Save button to save.
Only targeting options in active or ready status can be displayed on products.
CPP / In-house products cannot set targeting surcharge rates.
Estimated Target Size
You can check the estimated target size based on the configured targeting. Only ratios are shown to advertisers instead of specific numbers.Estimated target size is the estimated maximum reach based on configured targeting conditions, and actual impressions/reach may differ.
Step 4: Create Product
Click Create Product to complete creation. Created products can be viewed in the Ad Products list.Ad requests must occur at least once from all units included in the creative set. Display the ad unit screen at least once after integrating the SDK into your app to automatically transition to On Sale status.
Next Steps
Managing Ad Products
Learn how to edit and delete created products
FAQ
Which billing type should I choose: CPM, CPC, or CPP?
Which billing type should I choose: CPM, CPC, or CPP?
Choose CPM for impression guarantees, CPC if you have many conversion-focused advertisers, CPP to sell exclusive exposure on premium placements.
Can I include the same unit in multiple ad products?
Can I include the same unit in multiple ad products?
Generally not recommended. Including the same unit in multiple products complicates inventory calculation, and for CPP products, may lead to accepting bookings exceeding slot capacity.However, when selling video creatives at a different price from image/text creatives, registering the same unit in both a video-allowing product and a video-disallowing product is a valid use case.
How should I name creative sets?
How should I name creative sets?
These names appear when advertisers upload creatives. Use names that clearly distinguish placements like “Home Banner”, “Feed Middle”.
Why are creative sets separated even though units have the same format and size?
Why are creative sets separated even though units have the same format and size?
Even with the same format and size, if detailed options (video support, video controller, video skip delay, template, watermark, carousel, etc.) differ, units are separated into different creative sets. Hover over the top of separated formats to see which settings caused the separation. You can combine them by matching the option settings of the units.
How do I set daily impressions and expected CTR?
How do I set daily impressions and expected CTR?
Enter maximum daily sellable impressions and average CTR. Start conservative initially and adjust as data accumulates.
Can I sell to international advertisers?
Can I sell to international advertisers?
Yes, setting currency and time zone in Sales Info allows selling ad products to international advertisers. Currently supports KRW(₩), JPY(¥), INR(₹), and USD($), and all time zones are supported. Contact us if you need additional currency support. (Contact Us)