What is a Report?
Reports allow you to view performance data by campaign, ad product, ad unit, and creative. Access them from the Report menu in the sidebar.- Data refresh interval: 10 minutes
- Maximum query period: 1 year
Understanding Metrics
Basic Metrics
Impressions and clicks are each counted at most once per ad request, following industry-standard measurement guidelines.
For CPM/CPC campaigns, ads served to a device at the time of an ad request are what get displayed. As a result, even after a campaign reaches its target impressions/clicks and can no longer serve, or has ended, ads delivered to devices just before that point may still be shown or clicked, and those events will be counted — causing final figures to slightly exceed the configured target.
Cost Metrics
Video Metrics
These metrics show the viewing quality of campaigns that include video creatives. They are available at the campaign, ad product, ad unit, and creative levels.Video metrics are only counted for items where video creatives were served. Campaigns running only image creatives will show 0.
Viewing Reports
Jump in from a campaign or product
Clicking the Performance Report button on a campaign or ad product detail screen opens the Report menu in a new window with that campaign or product filter pre-applied. You can immediately apply date ranges, segments, and additional filters to continue your analysis.Date Range Selection
Set the query period at the top of the screen. You can select preset periods (Today, Yesterday, Last 7 days, Last 30 days) or specify custom start and end dates using the date picker.Query Criteria (Tabs)
Select the data type to view from the top tabs.Segments
You can further segment the data. For example, selecting the Creative segment in the Campaign tab lets you view creative-level performance for each campaign.Filtering
You can filter to view only specific campaigns, ad products, ad units, creatives, or targeting options. Adding a filter displays only those items in the table. Multiple selections are supported.Daily/Hourly View
Check the checkbox to view data broken down by day or hour.Edit Columns
Click the Edit Columns button to select which columns to display in the table. You can also drag and drop to reorder columns. Your settings are automatically saved and persist on your next visit.Sorting
Click a column header to sort data by that column. Click again to change the sort direction.Targeting Option Report
The Targeting Option tab shows the performance of ads served through context targeting, broken down by targeting option. Performance is grouped by the targeting option that the Context ID in the ad request matched. To create targeting options, see Creating Context Targeting.Tab and Segment Combinations
The Ad Product and Creative tabs don’t offer a targeting option segment. To see only specific targeting options, select them in Add Filter.
How Rows Are Shown
- Sub-options are shown as
Option group name > Sub-option name. - Targeting option names and groups are shown as they are when you view the report. If you rename an option or move it to another group, past performance also appears under the new name.
- Deleted targeting options whose names can’t be found are shown as
Targeting option ID (Deleted).
No Context Match
When you select View by Campaign in the Targeting Option tab or View by Targeting Option in the Campaign tab, each campaign’s impressions and clicks that didn’t match a targeting option appear in a (No context match) row. Campaigns that don’t use context targeting show only this row. You can also select this row in the filter.How Performance Is Counted
- Each impression and click is counted toward a single targeting option that the ad request matched. Adding up the rows for each targeting option doesn’t count the same impression twice.
- For a campaign that targets an option group, performance is counted toward the sub-option that actually matched. Performance matched only by the option group’s own Context IDs is counted toward the option group.
- Combinations that include targeting options don’t provide cost or settlement columns.
- Performance by targeting option is counted from impressions served after this feature was introduced. Earlier impressions aren’t split by targeting option, and they’re included in (No context match) when you view them with campaigns.
Advertiser reports don’t show the Targeting Option tab by default. To make it visible to advertisers, see Advertiser Report Settings.
Downloading Reports
CSV Export
Click the Export CSV button to download the currently viewed data as a CSV file.Column Selection
You can select only the columns you need when downloading. Default columns are provided per tab and segment, and only selected columns are included in the CSV.Large datasets are processed in the background. You’ll receive an email notification when complete.
Next Steps
Splash Ad Guide
Review guidelines for splash ads.
FAQ
Is report data updated in real-time?
Is report data updated in real-time?
Report data is refreshed every 10 minutes. If you need real-time data, check the campaign detail screen.
How do I download a report?
How do I download a report?
Click the Export CSV button on the report screen. When the file is ready, a download link will be sent to your email.
Why are the Targeting Option tab totals different from the Campaign tab?
Why are the Targeting Option tab totals different from the Campaign tab?
The Targeting Option tab counts only impressions and clicks that matched a targeting option. To also see performance that didn’t match, select View by Campaign in the Targeting Option tab. Unmatched performance appears in the (No context match) row.
Is there a limit on the query period?
Is there a limit on the query period?
You can query up to 1 year. If you need older data, contact the publisher.