Review Overview
Campaigns and creatives are approved through publisher review. Reviews are conducted to protect ad quality and user experience.Review Subjects
Review Results
Campaign Rejection Reasons
Creative Rejection Reasons
Legal and Regulatory
User Protection
Content Quality
Inappropriate Content
Rights Infringement
Technical Issues
Prohibited Content
The following content cannot be used in ads.Absolutely Prohibited
- Adult/pornographic content
- Violence, gore, cruel content
- Hate speech, discrimination, harassment
- Copyright/intellectual property infringement
- False health or financial claims
- Unsubstantiated product claims
- Content exploiting or harmful to minors
Regulated Industries (Conditional)
The following industries may have additional requirements:Technical Requirements
Image Creatives
Video Creatives
Destination URL
Industry-Specific Additional Requirements
Ads for regulated industries must comply with the following.Review Numbers
The following industries must display review numbers on creatives:- Pharmaceuticals
- Health supplements
- Medical devices
- Financial products
Mandatory Text
Must include legally required warning text or disclaimers.Responding to Rejection
Check Rejection Reason
- Check the rejection reason on the campaign or creative detail screen.
- The rejection reason is also sent via email.
Modify and Resubmit
- Modify the creative or campaign according to the rejection reason.
- Click the Save button to resubmit.
- A new review will be conducted.
Inquiries
Contact the publisher if you have questions about the rejection reason.Policy Compliance Tips
- Ad content and landing page content must be consistent.
- Avoid exaggerated or unverified claims.
- When using copyrighted images or music, secure the rights.
- For regulated industries, prepare required review numbers and text in advance.
- Verify technical specifications and prepare high-quality creatives.
Next Steps
Managing Campaigns
For publishers, learn how to review and manage campaigns.