Review Overview
Campaigns and creatives are approved through publisher review. Reviews are conducted to protect ad quality and user experience.Review Subjects
| Subject | Review Content |
|---|---|
| Campaign | Booking schedule, budget, brand policy |
| Creative | Content quality, technical specifications, policy compliance |
Review Results
| Result | Description |
|---|---|
| Approved | Ad can be displayed |
| Rejected | Must modify and resubmit (reason provided) |
Campaign Rejection Reasons
| Reason | Description |
|---|---|
| Already Booked Schedule | Another campaign is already booked for the requested period. Adjust the schedule and resubmit. |
| Brand Policy | Does not comply with the publisher’s brand policy. |
| Not Completed Within Deadline | Review was not completed within the designated deadline. |
Creative Rejection Reasons
Legal and Regulatory
| Reason | Description |
|---|---|
| Current Law Violation | Content that violates current laws and major recommendations. |
| Industry Policy Non-compliance | Regulated industries require review numbers and mandatory text. |
| Prohibited Industry | This industry is not allowed to advertise. |
User Protection
| Reason | Description |
|---|---|
| Usability Infringement | Content that harms user experience. |
| Youth Protection | Content harmful to minors. |
Content Quality
| Reason | Description |
|---|---|
| False/Exaggerated/Deceptive | Contains false, exaggerated, or deceptive content. |
| Comparison/Disparagement | Unfairly compares or disparages competitors. |
Inappropriate Content
| Reason | Description |
|---|---|
| Obscene/Suggestive | Obscene or suggestive content. |
| Violence/Hate | Contains violence, hate, fear, profanity, etc. |
| Social Sentiment Violation | Content that goes against general social sentiment. |
Rights Infringement
| Reason | Description |
|---|---|
| Third-Party Rights Infringement | Infringes on copyrights, portrait rights, or other third-party rights. |
Technical Issues
| Reason | Description |
|---|---|
| Creative Conversion Failure | An error occurred while processing the creative file. |
Prohibited Content
The following content cannot be used in ads.Absolutely Prohibited
- Adult/pornographic content
- Violence, gore, cruel content
- Hate speech, discrimination, harassment
- Copyright/intellectual property infringement
- False health or financial claims
- Unsubstantiated product claims
- Content exploiting or harmful to minors
Regulated Industries (Conditional)
The following industries may have additional requirements:| Industry | Requirements |
|---|---|
| Alcohol | Age restriction, warning text |
| Tobacco | Restricted per regulations |
| Gambling | License verification, age restriction |
| Pharmaceuticals | Review number, mandatory text |
| Health Supplements | Review number, mandatory text |
| Financial Services | Regulatory compliance verification |
| Diet/Weight Loss | No false claims |
| Cryptocurrency | Regulatory compliance verification |
Technical Requirements
Image Creatives
| Item | Requirement |
|---|---|
| Format | JPG, PNG, WebP, GIF |
| Max Size | 10 MB |
| Resolution | 3× the ad specification |
| Aspect Ratio | Same as ad specification (1% tolerance) |
Video Creatives
| Item | Requirement |
|---|---|
| Format | MP4 (recommended), MOV, WebM |
| Max Size | 1 GB |
| Duration | 5 to 90 seconds |
| Resolution | 1080p or higher |
| Aspect Ratio | 16:9 or 9:16 |
Destination URL
| Item | Requirement |
|---|---|
| Validity | Must be a working URL |
| Security | HTTPS recommended |
| Content | Must be consistent with ad content |
Industry-Specific Additional Requirements
Ads for regulated industries must comply with the following.Review Numbers
The following industries must display review numbers on creatives:- Pharmaceuticals
- Health supplements
- Medical devices
- Financial products
Mandatory Text
Must include legally required warning text or disclaimers.Responding to Rejection
Check Rejection Reason
- Check the rejection reason on the campaign or creative detail screen.
- The rejection reason is also sent via email.
Modify and Resubmit
- Modify the creative or campaign according to the rejection reason.
- Click the Save button to resubmit.
- A new review will be conducted.
Inquiries
Contact the publisher if you have questions about the rejection reason.Policy Compliance Tips
- Ad content and landing page content must be consistent.
- Avoid exaggerated or unverified claims.
- When using copyrighted images or music, secure the rights.
- For regulated industries, prepare required review numbers and text in advance.
- Verify technical specifications and prepare high-quality creatives.
Next Steps
Managing Campaigns
For publishers, learn how to review and manage campaigns.