What is Context?
Context is contextual information about the page the user is currently viewing. Any data that can distinguish pages—such as product categories, article classifications, or search keywords—can be context. Context is passed via SDK during ad requests, and targeting categories are created by combining passed contexts.Context data validity period is 28 days.
Passing Context ID
Context IDs are defined by the publisher. If you already have a content classification system in your service, you can use it directly. When requesting ads via SDK with a context ID, ads matching that context are displayed.Example: Local Activity App
Assuming a local activity app passes the category of the activity detail page the user is viewing as context.| Activity Page | Context ID |
|---|---|
| Bukhansan Hiking Meetup | hiking |
| Surfing Lessons | surfing |
| Han River Kayaking | outdoor |
| Glamping Party | camping |
| Italian Cooking Class | cooking |
| Traditional Liquor Tasting | tasting |
| Jeju Restaurant Tour | food |
| Pottery Workshop | craft |
| Contemporary Art Exhibition Tour | exhibition |
| Musical Theater | culture |
| Flower Art Class | art |
| Yoga Class | yoga |
| Meditation Workshop | meditation |
| Spa Day | spa |
Creating Context Targeting
Step 1: Create Targeting
- Click Targeting → Context in the left menu.
- Click the Create Targeting button.
Step 2: Enter Targeting Name
Enter the targeting name that will be displayed to advertisers.Step 3: Add Categories
- Click the + Add Targeting Option button.
- Enter the targeting option name.
- Set conditions.
- Select operator (equals, contains, starts with, ends with, etc.)
- Enter context ID
- Use Add Condition to combine multiple context IDs if needed.
- Click the Add button.
| Category | Condition |
|---|---|
| Outdoor | context is “outdoor”, “camping”, “hiking”, “surfing” |
| Food | context is “food”, “cooking”, “tasting” |
| Culture | context is “culture”, “exhibition”, “concert” |
| Art | context is “art”, “craft”, “design” |
| Wellness | context is “wellness”, “yoga”, “meditation”, “spa” |
Step 4: Save
Click the Create Targeting button to save.Bundle Options
You can bundle multiple targeting options into one to offer to advertisers.- Click the created targeting card.
- Check 2 or more targeting options.
- Click the Bundle Options button.
- Enter the option name and save.
- Click the Save button.
| Parent Option | Included Targeting Options |
|---|---|
| Culture/Art | Culture, Art |
- Outdoor
- Food
- Wellness
- Culture/Art
Next Steps
Selling Targeting
Learn how to connect to ad products and set required targeting
FAQ
How should I design context IDs?
How should I design context IDs?
It’s best to use your existing content classification system as-is. You don’t need to create new ones—just pass existing category codes or tags as context IDs.
Does context targeting apply to non-logged-in users?
Does context targeting apply to non-logged-in users?
Yes, context targeting is based on the content of the page the user is currently viewing. Since no user information is needed, it applies equally to non-logged-in users.
What services is context targeting suitable for?
What services is context targeting suitable for?
Effective for services with clear content classification. If page context is distinct—like news app article categories, commerce product categories, or real estate app listing types—you can provide valuable targeting to advertisers.