What are Splash Ads?
Splash ads are full-screen ads that appear first when users launch the app. They are displayed during app loading, achieving high visibility. As display-only ads without click functionality, they are effective for brand awareness.Features
- Full-screen display: Shown across the entire screen when app launches
- High visibility: Ads users are guaranteed to see
- Display only: No click functionality (no destination URL needed)
- Ideal for branding: Effective for brand launches, seasonal campaigns
Use Cases
- New product launch promotions
- Brand awareness campaigns
- Seasonal promotions (holidays, Black Friday, etc.)
- Major event announcements
Creatives
Splash ads support images only. Videos and GIFs cannot be used.Image Specifications
| Item | Specification |
|---|---|
| Format | JPG, PNG, WebP |
| Aspect Ratio | 4:3 (based on 360×270) |
| Min Resolution | 1080×810 (3×) |
| Max Size | 10 MB |
Registration Steps
- Click the Add Creative button on the campaign detail screen.
- Upload an image that meets the specifications.
- Enter the creative name.
- Click the Submit button.
Dark Mode
If the publisher supports dark mode, you can register separate images for dark mode.Display Duration
The time before the ad automatically closes is set by the publisher. Typically between 0.5 to 3 seconds.72-Hour Advance Lock Rule
Splash ads are pre-downloaded to user devices and displayed immediately when the app launches. For this reason, creatives and schedules must be finalized 72 hours before campaign start.Why Advance Lock is Needed
- Creatives are cached on user devices starting 72 hours before campaign start.
- Cached information enables immediate ad display when app launches.
- Ensures stable delivery regardless of network conditions.
Important Notes for Changes Within 72 Hours
Changes made within 72 hours of campaign start may cause the following issues:| Change Type | Impact |
|---|---|
| Creative change | Some users may continue seeing the old creative |
| Schedule change/cancellation | Some users may see ads according to the old schedule |
Performance Reports
Since splash ads don’t have click functionality, click-related metrics are not displayed in reports.- Only impressions are tracked
- Clicks: Always 0
- CTR: Not applicable
Next Steps
Ad Policy
Review ad review criteria and policies.
FAQ
Can splash ads be clicked?
Can splash ads be clicked?
No, splash ads are display-only ads. Since there’s no click functionality, you don’t set a destination URL.
Why is there a 72-hour advance lock rule?
Why is there a 72-hour advance lock rule?
Splash ads are pre-downloaded to user devices for immediate display when the app launches. Locking 72 hours in advance ensures stable delivery to all users.
What happens if I change creatives within 72 hours of campaign start?
What happens if I change creatives within 72 hours of campaign start?
Some users may continue seeing the old creative. New creatives are only reflected after users restart the app. Both old and new creative impressions are billable.