Creating Audience Targeting

Configure targeting options by combining user activity region and booking count.

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What are Properties?

Properties are user attribute information. Any data that can distinguish users—such as age, gender, interests, or membership tier—can be a property. Properties are collected via SDK, and targeting options are created by combining collected properties.

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Default Properties

Properties provided by default in Ad Control.

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Custom Properties

You can add custom properties beyond defaults to fit your service.

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Example: Local Activity App

Assuming a local activity app collects user activity region and booking count. Combining these two properties allows creating various targeting options.

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Adding Custom Properties

1. Click Targeting → Audience in the left menu.
2. Click the Properties tab at the top.
3. Click the Property Details button.
4. Enter property name and data type.
5. Click the Save button.

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Property Naming Rules

• 3-64 characters using only lowercase English letters, numbers, and underscores (_)
• Examples: membership_level, asset_size, baby_months

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Data Types

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Creating Audience Targeting

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Step 1: Select Targeting Type

1. Click Targeting → Audience in the left menu.
2. Click the Create Targeting button.

Auto-complete Targeting (Age, Gender, Country, Language)

• Targeting options are automatically recommended.
• Targeting name cannot be changed.

Custom Targeting

• Configure targeting options directly using custom properties.
• Targeting name can be set freely.

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Step 2: Enter Targeting Name

(Custom targeting only) Enter the targeting name that will be displayed to advertisers.

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Step 3: Add Categories

For Auto-complete Targeting Click recommended targeting option cards to add them. For Custom Targeting

1. Click the + Add Targeting Option button.
2. Enter the targeting option name.
3. Set conditions.
   • Select property
   • Select operator (equals, contains, greater than, less than, etc.)
   • Enter value
4. Use Add Condition to combine multiple conditions if needed.
5. Click the Add button.

Example: Local Activity App Targeting Option Configuration Combine region and booking_count properties to create “Regional User Tier” targeting.

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Step 4: Save

Click the Create Targeting button to save.

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Bundle Options

You can bundle multiple targeting options into one to offer to advertisers.

1. Click the created targeting card.
2. Check 2 or more targeting options.
3. Click the Bundle Options button.
4. Enter the option name and save.
5. Click the Save button.

Example: Bundling into ‘Coastal’ Option Bundle Busan and Jeju targeting options into a “Coastal” option. Options displayed to advertisers after bundling:

• Seoul New User, Seoul Active User, Seoul Power User
• Coastal New User, Coastal Active User, Coastal Power User

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Targeting Duration

You can set how long users remain in the audience after meeting targeting conditions. When users meet the conditions again within the set duration, the duration automatically renews.

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Duration Example

• Target condition: Resides in Gangnam-gu, Seoul
• Duration: 30 days
  • When a user first meets the Gangnam-gu Seoul condition, they’re included in the audience for 30 days from that point.
  • If 30 days pass without meeting the condition again, they’re automatically excluded from the audience.
  • If they meet the Gangnam-gu condition again within 30 days, the duration renews for another 30 days from that point.

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Modifying Duration

1. Click Targeting → Audience in the left menu.
2. Click on an existing targeting or create new targeting and select options.
3. Modify the ‘Duration’ in the left section.
4. Click the Save Changes button.

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Next Steps

Creating Context Targeting

Learn how to create content-based targeting

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FAQ