Creating Audience Targeting

Create targeting options by combining user properties and events.

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Creating Audience Targeting

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Step 1: Select Targeting Type

1. Click Targeting → Audience in the left menu.
2. Click the Create Targeting button.

Auto-complete Targeting (Age, Gender, Country, Language)

• Targeting options are automatically recommended.
• Targeting name cannot be changed.

Custom Targeting

• Configure targeting options directly using custom properties and events.
• Targeting name can be set freely.

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Step 2: Enter Targeting Name

(Custom targeting only) Enter the targeting name that will be displayed to advertisers.

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Step 3: Add Targeting Options

For Auto-complete Targeting Click recommended targeting option cards to add them. For Custom Targeting

1. Click the + Add Targeting Option button.
2. Enter the targeting option name.
3. Set conditions.
   • Click +Filter to add a property or event condition
   • Select operator (equals, contains, greater than, less than, etc.)
   • Enter value
4. Use Add Condition to combine multiple conditions if needed.
5. Click the Add button.

Example 1: Property-based Targeting Combine region and booking_count properties to create “Regional User Tier” targeting. Example 2: Combining Properties and Events Add event conditions for more precise targeting.

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Step 4: Save

Click the Create Targeting button to save.

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Bulk Audience Targeting Creation

You can create multiple targetings at once by uploading a file with targeting information. Targetings are created based on each row in the uploaded file, making it useful when you need to quickly register a large number of targetings.

1. Navigate to Targeting > Audience Targeting menu.
2. Click the Bulk Create Targeting button in the upper right corner.
3. Download the Targeting Creation Guide file.
4. Fill in the file according to the input guide.
5. Upload the completed file to the bulk targeting creation window.
6. Click the Create Targeting button.

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Bundle Options

You can bundle multiple targeting options into one to offer to advertisers.

1. Click the created targeting card.
2. Check 2 or more targeting options.
3. Click the Bundle Options button.
4. Enter the option name and save.
5. Click the Save button.

Example: Bundling into ‘Coastal’ Option Bundle Busan and Jeju targeting options into a “Coastal” option. Options displayed to advertisers after bundling:

• Seoul New User, Seoul Active User, Seoul Power User
• Coastal New User, Coastal Active User, Coastal Power User

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Targeting Duration

You can set how long users remain in the audience after meeting targeting conditions. When users meet the conditions again within the set duration, the duration automatically renews.

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Duration Example

• Target condition: Resides in Gangnam-gu, Seoul
• Duration: 30 days
  • When a user first meets the Gangnam-gu Seoul condition, they’re included in the audience for 30 days from that point.
  • If 30 days pass without meeting the condition again, they’re automatically excluded from the audience.
  • If they meet the Gangnam-gu condition again within 30 days, the duration renews for another 30 days from that point.

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Modifying Duration

1. Click Targeting → Audience in the left menu.
2. Click on an existing targeting or create new targeting and select options.
3. Modify the ‘Duration’ in the left section.
4. Click the Save Changes button.

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Next Steps

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FAQ