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For basic report usage, see Analytics & Reports. This document covers publisher-only features.

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Advertiser Report Settings

Configure the scope of reports provided to advertisers.
Click the Report Settings button in the top right of the report screen to open the settings modal.
  • Enabled: Advertisers can use that tab or time-based analysis
  • Disabled: That feature is hidden in advertiser reports. Advertisers also can’t see a disabled tab through a segment in another tab (for example, View by Unit)

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Targeting Option Performance for Advertisers

When you turn on Targeting Option, advertisers can see their own campaign performance by targeting option. For tab combinations and how performance is counted, see Targeting Option Report. In advertiser reports, sub-option performance of an option group with Show sub-options to advertisers turned off is combined into a single row for the group. Publisher reports show each sub-option separately. The switch is applied as it is set when the report is viewed, so changing it also changes how past performance appears.

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Publisher-Only Columns

The following columns are only displayed in publisher reports and are not visible to advertisers.

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Next Steps

Publisher Direct Booking

Learn how to create campaigns directly without an advertiser.

Report API

Query campaign performance and backfill revenue data directly via API.

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FAQ

No. The Backfill tab is publisher-only. It is not displayed in advertiser reports.
Not by default. Turn on Targeting Option in Report Settings to show the Targeting Option tab in advertiser reports.
Immediately. After changing settings, advertisers see the new settings when they view reports.
It’s the final settlement amount after subtracting agency commission and refund amounts from the budget.