For basic report usage, see Analytics & Reports. This document covers publisher-only features.
Advertiser Report Settings
Configure the scope of reports provided to advertisers.Click the Report Settings button in the top right of the report screen to open the settings modal.
| Item | Description |
|---|---|
| Campaign | Show Campaign tab (enabled by default, cannot be changed) |
| Creative | Show Creative tab (enabled by default, cannot be changed) |
| Ad Unit | Show Unit tab |
| Ad Product | Show Product tab |
| Date | Show daily analysis (enabled by default, cannot be changed) |
| Hour | Show hourly analysis |
- Enabled: Advertisers can use that tab or time-based analysis
- Disabled: That feature is hidden in advertiser reports
Backfill Tab
A publisher-only tab to view Backfill ad revenue.Metrics
| Metric | Description |
|---|---|
| Impressions | Backfill ad impressions |
| Fill Rate | Backfill ad fill rate |
| Clicks | Backfill ad clicks |
| CTR | Click-through rate |
| CPC | Cost per click |
| CPM | Cost per 1,000 impressions |
| Revenue | Backfill ad revenue |
Segments
Select the Unit segment to view Backfill revenue by ad unit.Limitations
The following features are not available in the Backfill tab:- Daily/hourly analysis
- Filters
- Sorting
Publisher-Only Columns
The following columns are only displayed in publisher reports and are not visible to advertisers.| Column | Description |
|---|---|
| Private Campaign | Whether campaign was booked with private product |
| Ad Note Campaign | Whether campaign was booked through Ad Note |
| Commission | Agency commission amount |
| Settlement | Final settlement amount (budget - commission - refund) |
Next Steps
Publisher Direct Booking
Learn how to create campaigns directly without an advertiser.
FAQ
Can advertisers see the Backfill tab?
Can advertisers see the Backfill tab?
No. The Backfill tab is publisher-only. It is not displayed in advertiser reports.
When do advertiser report setting changes take effect?
When do advertiser report setting changes take effect?
Immediately. After changing settings, advertisers see the new settings when they view reports.
How is the Settlement column amount calculated?
How is the Settlement column amount calculated?
It’s the final settlement amount after subtracting agency commission and refund amounts from the budget.