What is a Campaign?

A Campaign is the basic unit of ad delivery. Advertisers select an ad product sold by publishers, set their desired period and budget, and book a campaign. Once the campaign is approved, creatives are registered, and ads are displayed when the start date arrives.

Campaign Workflow

Campaigns progress through the following stages from booking to ad display.

Stage	Responsible	Description
1. Campaign Booking	Advertiser	Select ad product, set period/budget, choose targeting
2. Payment & Submit	Advertiser	Enter payment information, agree to terms, and submit
3. Campaign Review	Publisher	Review campaign content and approve/reject
4. Creative Registration	Advertiser	Upload image/video creatives, set landing URL
5. Creative Review	Publisher	Review creative content and approve/reject
6. Ad Display	System	Automatically display from start date to end date

Creatives can be registered at the same time as campaign submission, or separately after campaign approval. Both the campaign and creatives must be approved for ads to be displayed.

Campaign Components

Ad Products

The ad inventory sold by publishers. Advertisers book campaigns by selecting ad products.

Component	Description
Ad Units	The placements where ads are displayed (banner, interstitial, native, etc.)
Pricing Model	CPM, CPC, CPP
Rate	Cost per impression/click/period
Targeting	Options to show ads to specific users or content (age group, gender, category, etc.)

Pricing Models

CPM (Cost Per Mille): Cost per 1,000 impressions
CPC (Cost Per Click): Cost per click
CPP (Cost Per Period): Fixed cost per period

Period & Budget

Item	Description
Start Date/End Date	Campaign duration
Total Budget	Overall campaign budget

Creatives

The ad content displayed to users.

Item	Description
File	Image (JPG, PNG, WebP, GIF) or video (MP4, MOV, WebM)
Landing URL	Page to navigate to when clicked
CTA	Call-to-action button (Learn More, Buy Now, etc.)

Targeting Option Rules Detailed Guide

Quickstart: Book Your First Campaign