Targeting Option Rules Detailed Guide - Ad Control Help Center

Value Format by Data Type

Formats used when passing property values from the SDK.

Type	Format	Example
String	Text	`"seoul"`, `"premium"`, `"user@email.com"`
Number	Integer or decimal	`0`, `123`, `-456`, `1234.56`
Boolean	true / false	`true`, `false`
Date	ISO 8601 (recommended)	`2024-01-18`, `2024-01-20T08:20:00`

ISO 8601 format (YYYY-MM-DD) is recommended for dates. YYYYMMDD and timestamps (ms) are also supported.

String Operators

Operators available for string type properties.

Operator	Description	Example
is	Include users that match exactly	region is “Seoul”
is not	Exclude users that match exactly	region is not “Seoul”
contains	Include users that contain the value	email contains “gmail”
does not contain	Exclude users that contain the value	email does not contain “test”
starts with	Include users that start with the value	username starts with “admin”
ends with	Include users that end with the value	email ends with “.com”

String operators are case-sensitive. “Seoul” and “seoul” are treated as different values.

The is operator allows selecting multiple values. Example: region is “Seoul”, “Busan”, “Jeju”

Number Operators

Operators available for number type properties.

Operator	Description	Example
is	Include users that match exactly	age is 25, 30, 35
is not	Exclude users that match exactly	age is not 0
equals	Include users equal to value	trade_count equals 10
not equals	Include users not equal to value	trade_count not equals 0
greater than	Include users greater than value (>)	trade_count greater than 5
greater than or equals	Include users greater than or equal to value (>=)	trade_count greater than or equals 5
less than	Include users less than value (<)	trade_count less than 20
less than or equals	Include users less than or equal to value (<=)	trade_count less than or equals 20
between	Include users between two values	age between 20, 29
not between	Exclude users between two values	age not between 20, 29

The is operator allows selecting multiple values. between / not between require two values.

Boolean Operators

Operators available for boolean (true/false) type properties.

Operator	Description	Example
is True	Include users with true value	is_premium is True
is False	Include users with false value	is_premium is False

Date Operators

Operators available for date type properties.

Operator	Description	Example
last	Include users within past period	last_login last 7 days
before the last	Include users before past period	last_login before the last 30 days
next	Include users within next period	subscription_end next 7 days
after the next	Include users after next period	subscription_end after the next 30 days
before	Include users before specific date	created_at before 2024-01-01
after	Include users after specific date	created_at after 2024-01-01

Combining Targeting Option Rules

You can set multiple conditions for a single targeting option.

Add Condition (AND)

Clicking Add Condition connects with AND logic. Only users satisfying all conditions are included. Example: Seoul Power Seller

region is “seoul” AND
trade_count greater than or equals 20

→ Users in Seoul region with 20+ trades

Add Condition Group (OR)

Clicking Add Condition Group connects with OR logic. Users satisfying any group are included. Example: Capital Region Users

(region is “seoul”) OR
(region is “gyeonggi”)

→ Users in Seoul or Gyeonggi region

Complex Conditions

Use AND and OR together to create complex conditions. Example: Capital Region Power Sellers

(region is “seoul” AND trade_count greater than or equals 20) OR
(region is “gyeonggi” AND trade_count greater than or equals 20)

→ Seoul power sellers or Gyeonggi power sellers

Context Targeting Operators

In context targeting, the following operators are available for context IDs.

Operator	Description	Example
is	Matches context ID exactly	context is “phone”, “laptop”, “tablet”
is not	Does not match context ID	context is not “adult”
contains	Contains string in context ID	context contains “sports”

When selecting multiple context IDs with the is operator, ads display if any of those IDs match.

Next Steps

Booking Campaigns

Learn how advertisers select targeting to book campaigns

FAQ

What's most important when setting targeting option conditions?

Entering exactly as passed from the SDK is critical. Especially for strings, which are case-sensitive—“Seoul” and “seoul” are treated as different values. Confirm actual passed values with your development team.

When are date conditions useful?

Useful for targeting user states that change over time. For example, “active users who logged in within the last 7 days”, “users with subscription expiring within 30 days”, “long-term members who joined over 1 year ago”.

How do I distinguish when to use AND vs OR conditions?

Use AND (Add Condition) when all conditions must be satisfied simultaneously. Use OR (Add Condition Group) when any one of multiple conditions can be satisfied. For example, “Seoul power seller” is region=Seoul AND trade_count≥20, while “Capital region users” is region=Seoul OR region=Gyeonggi.

​Value Format by Data Type

​String Operators

​Number Operators

​Boolean Operators

​Date Operators

​Combining Targeting Option Rules

​Add Condition (AND)

​Add Condition Group (OR)

​Complex Conditions

​Context Targeting Operators

​Next Steps

Booking Campaigns

​FAQ

Value Format by Data Type

String Operators

Number Operators

Boolean Operators

Date Operators

Combining Targeting Option Rules

Add Condition (AND)

Add Condition Group (OR)

Complex Conditions

Context Targeting Operators

Next Steps

FAQ