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Viewing Targeting List

  1. Click Targeting → Audience / Context in the left menu.
  2. Click a targeting card to go to the detail screen.

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Editing Targeting Display Order

Change the order in which targeting is displayed to advertisers when booking campaigns.
  1. Click Targeting → Audience / Context in the left menu.
  2. Click the Change Display Order button.
  3. Drag targeting items to change the order.
  4. Click the Save button.

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Editing Targeting

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Changing Targeting Name

  1. Click a targeting card to go to the detail screen.
  2. Enter a new name and click Save.
Auto-complete targeting (Age, Gender, Country, Language) names cannot be changed.

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Deleting Targeting

  1. Click the Delete button on the targeting detail screen.
  2. Click Delete in the confirmation popup.
Targeting cannot be deleted if any of its options are live. Deleting targeting removes it from connected ad products.

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Managing Targeting Options

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Targeting Option Status

StatusDescription
LiveCampaigns are booked with this targeting
ReadyNo bookings but ready for sale
UnavailableCannot be sold due to option conflicts
DraftOption not yet saved

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Adding Targeting Options

  1. Click + Add Targeting Option button on the targeting detail screen.
  2. Set the targeting option name and conditions.
  3. Click the Add button.

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Editing Targeting Options

Updated targeting audience size reflects within up to 1 hour.
  1. Click the targeting option to edit.
  2. Modify conditions and click Save.

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Bundle Options

Updated targeting audience size reflects within up to 1 hour.
  1. Click the targeting options you want to bundle.
  2. Click Bundle Options.
  3. Modify the option name and click Save.

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Deleting Targeting Options

  1. Click the targeting option to delete.
  2. Click the Delete button.
  3. Click Delete in the confirmation popup.
Important notes when editing, deleting, or bundling targeting options
  • Campaigns: Changes are immediately reflected in live campaigns, which may affect performance.
  • Ad Products: Product targeting settings may be affected, so be sure to review the product’s targeting settings.

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Next Steps

Targeting Option Rules Guide

Learn more about setting conditions

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FAQ

Cannot delete if in use by live campaigns. Delete after related campaigns end.
Place frequently used targeting or those with high revenue contribution at the top. Advertisers see these first when booking campaigns, increasing selection likelihood.