Backfill Ads - Ad Control Help Center

Overview

Backfill ads automatically display alternative ads when no direct ads are available, maximizing revenue. Adrop supports major ad networks like AdMob and Pangle as backfill ad sources.

Backfill ads require additional platform-specific native setup.

Android Setup

1. Gradle Configuration

settings.gradle.kts

Add the Pangle ad network repository:

settings.gradle.kts

dependencyResolutionManagement {
    repositoriesMode.set(RepositoriesMode.FAIL_ON_PROJECT_REPOS)
    repositories {
        google()
        mavenCentral()
        maven { url = uri("https://artifact.bytedance.com/repository/pangle") }
    }
}

build.gradle.kts

Add backfill ad dependencies:

dependencies {
    implementation("io.adrop:adrop-ads-backfill:1.7.3")
}

2. AndroidManifest.xml Configuration

If using AdMob as backfill, add the AdMob App ID to AndroidManifest.xml:

AndroidManifest.xml

<manifest>
    <application>
        <!-- AdMob App ID -->
        <meta-data
            android:name="com.google.android.gms.ads.APPLICATION_ID"
            android:value="ca-app-pub-xxxxxxxxxxxxxxxx~yyyyyyyyyy"/>
    </application>
</manifest>

Replace ca-app-pub-xxxxxxxxxxxxxxxx~yyyyyyyyyy with your actual AdMob App ID.

iOS Setup

1. Podfile Modification

Add backfill ad dependencies to your Podfile:

Podfile

target 'YourApp' do
  # Adrop SDK
  pod 'adrop-ads'

  # Backfill ad SDK
  pod 'adrop-ads-backfill'

  # ... other dependencies
end

After adding dependencies, run the following commands:

cd ios
pod install

2. Info.plist Setup

Add the following configurations to your Info.plist.

GADApplicationIdentifier: Replace ca-app-pub-xxxxxxxxxxxxxxxx~yyyyyyyyyy with your actual AdMob App ID.
SKAdNetworkItems: Apple’s ad attribution framework, required for ad conversion tracking on iOS 14+.

View Info.plist Configuration

Info.plist

<key>GADApplicationIdentifier</key>
<string>ca-app-pub-xxxxxxxxxxxxxxxx~yyyyyyyyyy</string>

<key>SKAdNetworkItems</key>
<array>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5f5u5tfb26.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>mj797d8u6f.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>vhf287vqwu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6yxyv74ff7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>k6y4y55b64.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>xga6mpmplv.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cstr6suwn9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4fzdc2evr5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>4pfyvq9l8r.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>2fnua5tdw4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ydx93a7ass.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>5a6flpkh64.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>p78axxw29g.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v72qych5uu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ludvb6z3bs.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cp8zw746q7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3sh42y64q3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>c6k4g5qg8m.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>s39g8k73mm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>3qy4746246.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>f38h382jlk.skadnetwork</string>
    </dict>
    <dict>
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        <string>hs6bdukanm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v4nxqhlyqp.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>wzmmz9fp6w.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>yclnxrl5pm.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>t38b2kh725.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7ug5zh24hu.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>gta9lk7p23.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>vutu7akeur.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>y5ghdn5j9k.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n6fk4nfna4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v9wttpbfk9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n38lu8286q.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>47vhws6wlr.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
    <dict>
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        <string>a2p9lx4jpn.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>22mmun2rn5.skadnetwork</string>
    </dict>
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        <key>SKAdNetworkIdentifier</key>
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    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>klf5c3l5u5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
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        <key>SKAdNetworkIdentifier</key>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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        <key>SKAdNetworkIdentifier</key>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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    </dict>
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        <key>SKAdNetworkIdentifier</key>
        <string>7bxrt786m8.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>7fbxrn65az.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>87u5trcl3r.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>bvpn9ufa9b.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ce8ybjwass.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>cwn433xbcr.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>dt3cjx1a9i.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>f2zub97jtl.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>fq6vru337s.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>fz2k2k5tej.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>gvmwg8q7h5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>hjevpa356n.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>jk2fsx2rgz.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>nlqeag3gk.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pu4na253f3.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>qp299437r.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>qwpu75vrh2.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>r8lj5b58b5.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>sczv5946wb.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>t6d3zquu66.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>tmhh9296z4.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>x8yj322td6.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>z4gj7hsk7h.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>apzhy3va96.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>ns5j362hk7.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>thzdn4h5nc.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>raa6f494kr.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>6lz2ygh3q6.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>m2jqnlggk3.adattributionkit</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>pg7ctvrt6f.adattributionkit</string>
    </dict>
</array>

Console Configuration

Enable backfill ads in the Adrop console:

Log in to Adrop Console
Navigate to Ad Units menu
Select the ad unit to enable backfill
Enable backfill ads in the Backfill Settings section
Select the backfill ad network (AdMob, Pangle, etc.)
Enter network-specific settings (e.g., AdMob Ad Unit ID)

Using in React Native

Checking Backfill Ads

Use the isBackfilled property to check if an ad is a backfill ad.

import { AdropBanner } from 'adrop-ads-react-native'

<AdropBanner
  unitId="YOUR_UNIT_ID"
  style={{ width: 320, height: 100 }}
  onAdReceived={(unitId, metadata) => {
    if (metadata?.isBackfilled) {
      console.log('Backfill ad loaded')
    } else {
      console.log('Direct ad loaded')
    }
  }}
/>

Interstitial Ads

import { AdropInterstitialAd } from 'adrop-ads-react-native'

const interstitialAd = new AdropInterstitialAd('YOUR_UNIT_ID')

interstitialAd.listener = {
  onAdReceived: (ad) => {
    if (ad.isBackfilled) {
      console.log('Backfill ad loaded')
    } else {
      console.log('Direct ad loaded')
    }
  }
}

Rewarded Ads

import { AdropRewardedAd } from 'adrop-ads-react-native'

const rewardedAd = new AdropRewardedAd('YOUR_UNIT_ID')

rewardedAd.listener = {
  onAdReceived: (ad) => {
    if (ad.isBackfilled) {
      console.log('Backfill ad loaded')
    } else {
      console.log('Direct ad loaded')
    }
  }
}

Native Ads

For native ads, you need to render media views differently based on whether it’s a backfill ad.

import {
  AdropNativeAd,
  AdropNativeAdView,
  AdropMediaView,
  AdropHeadLineView,
  AdropBodyView,
} from 'adrop-ads-react-native'
import { WebView } from 'react-native-webview'

const NativeAdExample = () => {
  const [nativeAd, setNativeAd] = useState<AdropNativeAd>()
  const [isLoaded, setIsLoaded] = useState(false)

  useEffect(() => {
    const ad = new AdropNativeAd('YOUR_UNIT_ID')
    ad.listener = {
      onAdReceived: (ad) => {
        console.log('Ad received:', ad.isBackfilled ? 'backfill' : 'direct')
        setIsLoaded(true)
      }
    }
    ad.load()
    setNativeAd(ad)

    return () => ad.destroy()
  }, [])

  return (
    <AdropNativeAdView nativeAd={nativeAd}>
      <AdropHeadLineView style={styles.headline} />
      <AdropBodyView style={styles.body} />

      {/* Use different media view based on backfill status */}
      {nativeAd?.isBackfilled ? (
        // Backfill ad: Use AdropMediaView
        <AdropMediaView style={styles.media} />
      ) : (
        // Direct ad: Render with WebView
        <WebView
          source={{ html: nativeAd?.properties?.creative ?? '' }}
          style={styles.media}
          javaScriptEnabled={true}
          mediaPlaybackRequiresUserAction={false}
          allowsInlineMediaPlayback={true}
          scrollEnabled={false}
        />
      )}
    </AdropNativeAdView>
  )
}

For native ads that are not backfill ads, video ads must be rendered directly using WebView.

UMP (User Messaging Platform) Integration

Backfill SDK supports GDPR and CCPA compliance through Google UMP. Use the Consent Manager to request user consent.

Basic Usage

import { AdropConsent } from 'adrop-ads-react-native'

// Call after Adrop.initialize()
const result = await AdropConsent.requestConsentInfoUpdate()
if (result.error) {
  console.error('Consent error:', result.error)
}

Status	Description
`UNKNOWN`	Consent status not yet determined
`REQUIRED`	Consent required (popup will be shown)
`NOT_REQUIRED`	Consent not required (non-GDPR region)
`OBTAINED`	Consent already obtained

Debug Settings (Test Mode)

Test GDPR/CCPA consent flows during development:

import {
  AdropConsent,
  AdropConsentDebugGeography,
} from 'adrop-ads-react-native'

// Set debug geography before requesting consent
// Device ID is automatically detected
AdropConsent.setDebugSettings(AdropConsentDebugGeography.EEA)  // Test GDPR

// Reset consent for testing
AdropConsent.reset()

Geography	Description
`DISABLED`	Use actual device location
`EEA`	Test GDPR (European Economic Area)
`REGULATED_US_STATE`	Test CCPA (California, etc.)
`OTHER`	Test non-regulated regions

Debug settings only work when adrop-ads-backfill is installed. Device ID is automatically applied.

Ad Display Flow

Backfill ads are displayed in the following order:

Supported Ad Formats

Backfill ads support the following formats:

Ad Format	Support	Description
Banner	Supported	Fixed-size banner ads
Native	Supported	Customizable native ads
Interstitial	Supported	Full-screen ads
Rewarded	Supported	Reward-based ads

Best Practices

Enable Backfill Ads

Enable backfill ads on all ad units to maximize ad fill rate and revenue.

Set Appropriate Timeouts

Set appropriate timeouts for direct and backfill ads to improve user experience.

Analyze Backfill Ads

Use the isBackfilled property to track and analyze the ratio of direct to backfill ads.

Handle Native Ad Media

For native ads, use AdropMediaView or WebView appropriately based on backfill status.

Important Notes

Android: You must add the io.adrop:adrop-ads-backfill:1.7.3 dependency to use backfill ads.
iOS: You must add pod 'adrop-ads-backfill' to your Podfile to use backfill ads.
If using AdMob, you must add the AdMob App ID to each platform’s manifest file.
For native ads that are not backfill, media must be rendered with WebView.
You must comply with the backfill ad network’s policies.

Next Steps

Banner Ads

Learn how to integrate banner ads

Interstitial Ads

Learn how to integrate interstitial ads

Rewarded Ads

Learn how to integrate rewarded ads

Native Ads

Learn how to integrate native ads

SDK Guide

AI

Android

iOS

React Native

Flutter

Web

REST API

​Overview

​Android Setup

​1. Gradle Configuration

​settings.gradle.kts

​build.gradle.kts

​2. AndroidManifest.xml Configuration

​iOS Setup

​1. Podfile Modification

​2. Info.plist Setup

​Console Configuration

​Using in React Native

​Checking Backfill Ads

​Banner Ads

​Interstitial Ads

​Rewarded Ads

​Native Ads

​UMP (User Messaging Platform) Integration

​Basic Usage

​Consent Status

​Debug Settings (Test Mode)

​Ad Display Flow

​Supported Ad Formats

​Best Practices

Enable Backfill Ads

Set Appropriate Timeouts

Analyze Backfill Ads

Handle Native Ad Media

​Important Notes

​Next Steps

Banner Ads

Interstitial Ads

Rewarded Ads

Native Ads

Overview

Android Setup

1. Gradle Configuration

settings.gradle.kts

build.gradle.kts

2. AndroidManifest.xml Configuration

iOS Setup

1. Podfile Modification

2. Info.plist Setup

Console Configuration

Using in React Native

Checking Backfill Ads

Banner Ads

Interstitial Ads

Rewarded Ads

Native Ads

UMP (User Messaging Platform) Integration

Basic Usage

Consent Status

Debug Settings (Test Mode)

Ad Display Flow

Supported Ad Formats

Best Practices

Important Notes

Next Steps