What is an Ad Product?
An Ad Product is simply an advertising package sold to advertisers. It combines one or more Ad Units with pricing and conditions set, allowing advertisers to purchase the Ad Product and book campaigns.| Category | Description | Example |
|---|---|---|
| Ad Unit | Individual placement where ads are displayed | Home top banner, feed native |
| Ad Product | Unit bundled for sale | ”Home Banner CPM”, “Premium Package” |
Components of an Ad Product
Pricing Policy
Set the billing method and unit price for advertising.| Billing Method | Description | Features |
|---|---|---|
| CPM | Billing per 1,000 impressions | Stable revenue, suitable for branding ads |
| CPC | Billing per click | Performance ads, conversion-focused |
| CPP | Period + slot-based billing | Premium placements, guaranteed exclusive display |
Targeting
Specify required targeting for the Ad Product or set targeting options that advertisers can choose.Unit Set
A bundle of units where ads will be displayed. When units with the same format and size are grouped into a set, they can share the same creative, so advertisers don’t need to register creatives separately for each unit. Example: Android Home Banner + iOS Home Banner = “Home Banner” unit setWhy is Ad Product Design Important?
Even with the same Ad Units, revenue varies depending on how they are productized.Design with Your Ad Media Kit
Ad Products should correspond 1:1 with your Ad Media Kit delivered to advertisers. If your media kit includes “Home Banner CPM”, create a product with the same name and conditions in the Console.Ad Media Kit Template
A template you can use when creating your Ad Media Kit.
When you upload an Ad Media Kit for AdNote, Adrop’s AI agent learns the content and automatically recommends suitable products to advertisers.
Ad Product Strategy Guide
1. Create an Ad Media Kit
The media kit delivered to advertisers should clearly communicate your platform’s value and maximize the appeal of your Ad Products.Value Proposition
- Prove influence with objective metrics: Present specific numbers such as MAU, cumulative content, and market share.
- Define differentiated moments: Emphasize effective ‘moments’ for advertising, not just traffic. (e.g., question pages with clear search intent)
Product Portfolio
- Comparison table required: Organize product name, placement, unit price, and expected click rate in one table.
- Clear distinction by placement: Specify exposure locations such as “Home top”, “Feed middle”, “Detail page bottom”.
- Highlight premium products: Emphasize the appeal of premium products such as top positions and high expected click rates.
Targeting Options
- Provide specific targeting examples: Specify available targeting categories such as “Finance/Insurance”, “Parenting/Family”.
- Specify premium rates: Inform advertisers in advance of price changes when applying targeting (e.g., 10% premium).
Creative Guidelines
- Organize specifications by product: Organize image sizes and text character limits in a table.
- Specify required items: Guide required elements such as advertiser logo, body text, and button text.
Use Cases
- Include success stories: Presenting actual ad campaign cases and performance increases persuasiveness.
2. Create Products in Ad Control
Accurately implement what was promised in the media kit into the system.Product Mapping
- 1:1 matching: Set the product name in the Console to match the media kit.
- Unified billing method: Apply the billing method specified in the media kit (CPM, CPC, etc.) as is.
Placement Settings
- Specific exposure locations: Define detailed positions like “Question Page - Top of Answer”.
- Separate app/web management: Separate app-only placements (popups, etc.) from web placements to track performance.
Targeting Settings
- Implement categories: Register the targeting options specified in the media kit in the system.
- Auto-apply premium: Set premium rates to automatically apply when targeting is selected.
Campaign Conditions
- Minimum campaign amount: Set a minimum campaign amount to maintain average order value.