> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Selling Targeting
> Learn how to connect created targeting to ad products and sell to advertisers.
***
## Connecting to Ad Products
Connect on-sale targeting to ad products. Only connected targeting can be selected by advertisers when booking campaigns.
### Selecting Targeting Type
Only **one** of Audience Targeting or Context Targeting can be connected to a single ad product.
| Targeting Type | Description | Examples |
| ---------------------- | ----------------------- | ---------------------------------------- |
| **Audience Targeting** | User attribute-based | Age, Gender, Membership tier |
| **Context Targeting** | Content attribute-based | Product category, Article classification |
### Setting Exposed Targeting
Specify targeting options advertisers can select when booking campaigns.
1. Click **Ad Products** in the left menu.
2. Select the ad product to connect targeting.
3. Click the **Edit Product** button.
4. Go to the **Configure Targeting to Display on Product** section.
5. Select either Audience or Context targeting.
6. Click the switch for the targeting to expose.
7. Select targeting options and choose optional/required status, then save.
8. Click the **Save Product** button.
Only on-sale targeting options can be selected.
### Targeting Selection Methods
Specify how advertisers select targeting.
| Method | Description |
| -------------------- | ---------------------------------------------------------------------------------------------- |
| **Free Selection** | Advertisers freely select from exposed targeting options. |
| **Required Include** | Publisher-specified targeting options are automatically selected. Advertisers cannot deselect. |
| **Required Exclude** | Ads won't display to users in publisher-specified targeting options. |
**Setting Required Include**
1. In the **Configure Targeting to Display on Product** section, click the switch for the targeting to expose.
2. Select targeting options, then click the Include button on the right.
3. Click the **Save** button.
**Setting Required Exclude**
1. In the **Configure Targeting to Display on Product** section, click the switch for the targeting to expose.
2. Select targeting options, then click the Exclude button on the right.
3. Click the **Save** button.
***
## Targeting Combination Rules
When advertisers select multiple targeting options when booking campaigns, the following rules apply.
| Type | Rule | Description |
| --------------------------------------------------- | -------------- | ------------------------------------------------- |
| **Between different targeting** | **AND** | Must satisfy all targeting conditions for display |
| **Between targeting options within same targeting** | **OR** | Display if any selected targeting option matches |
| **Premium rates** | **Cumulative** | Premium rates for selected targeting are summed |
### Example
When an advertiser selects targeting as follows:
| Targeting | Selected Targeting Options | Premium Rate |
| ---------- | -------------------------- | ------------ |
| **Age** | 20s, 30s | 10% |
| **Region** | Seoul | 20% |
**Applied Result**
* **Display Condition**: (20s OR 30s) AND Seoul → Display to people in their 20s or 30s living in Seoul
* **Price Calculation**: \$10 + 10% + 20% = \$13 (Based on base CPM \$10)
***
## Important Notes
* **Cannot use Audience and Context targeting together**: Both types cannot be applied to a single ad product.
***
## Next Steps
Learn how to edit, delete, and manage targeting sales.
***
## FAQ
Different targeting types apply with AND logic. For example, selecting "20s" and "Seoul" displays only to people in their 20s living in Seoul. Selecting multiple targeting options within the same targeting applies OR logic, so "20s, 30s" displays to people in their 20s or 30s.
Use Required Include when creating ad products for specific audiences. For example, to create a "20s-only product", set 20s as Required Include. Use Required Exclude for brand safety to prevent ads from displaying to certain targeting options.