> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Publisher Direct Booking

> Learn how publishers can create campaigns on behalf of advertisers.

<Note>Typically, advertisers create campaigns and complete payment through self-service in the console. Use publisher direct booking only when pre-agreed with the advertiser.</Note>

***

## What is Direct Booking?

A feature where publishers create campaigns on behalf of advertisers. Use in the following cases:

* When advertisers have difficulty using the console
* When contracts are completed offline and publishers need to register directly
* When running internal promotional campaigns

### Limitations

| Item               | Details                                           |
| ------------------ | ------------------------------------------------- |
| **Payment Method** | Manual payment only (card payment not available)  |
| **Start Date**     | Cannot be set to a past date                      |
| **Review**         | Campaigns created by publishers are auto-approved |

<Warning>Creating campaigns without advertiser consent may cause disputes. Always confirm with the advertiser beforehand.</Warning>

***

## Creating a Campaign

<img src="https://mintcdn.com/openrhapsody/nmJyqhGEamtoPhFG/images/management-direct-booking.gif?s=0729255ac55a758ab8e829d2f71844ee" alt="Step-by-step process for publisher direct campaign booking" width="1280" height="720" data-path="images/management-direct-booking.gif" />

### Getting Started

1. Click **Bookings** in the left menu.
2. Click the **Create Campaign** button.

### Step 1: Ad Product & Schedule

In this step, complete ad account selection, product selection, schedule setting, and targeting all at once.

**Selecting Ad Account**

First, select an ad account. The advertiser name and website are automatically populated when an ad account is selected.

* **Select Existing Account**: Choose from the list of registered ad accounts
* **Create New Account**: Create new if no advertiser account exists

Fields for creating a new account:

| Item                | Description                            |
| ------------------- | -------------------------------------- |
| **Advertiser Name** | Advertiser name (required)             |
| **Website**         | Advertiser website URL (optional)      |
| **Country**         | Country for accounting purposes        |
| **Time Zone**       | Time zone applied to campaign schedule |
| **Language**        | Console display language               |

**Selecting Ad Product**

After selecting the ad account, select an ad product.

**Setting Schedule**

Set the campaign start and end dates.

**Setting Targeting** (Optional)

Configure targeting if needed.

* Select categories or groups to include
* Select categories or groups to exclude

### Step 2: Campaign Info

| Item                   | Description                      |
| ---------------------- | -------------------------------- |
| **Campaign Title**     | Name to distinguish the campaign |
| **Budget**             | Total campaign budget            |
| **Advertiser Name**    | Auto-populated from ad account   |
| **Advertiser Website** | Auto-populated from ad account   |

### Step 3: Payment & Business Info

| Item               | Description                                                  |
| ------------------ | ------------------------------------------------------------ |
| **Contact Name**   | Contract contact person name                                 |
| **Contact Email**  | Email address for notifications                              |
| **Payment Method** | Manual payment (direct booking doesn't support card payment) |

### Step 4: Final Confirmation

1. Review the entered information.
2. Check **Terms Agreement**.
3. Click the **Book** button.

<Note>Campaigns created by publishers immediately become <strong>Booked</strong> status without separate review.</Note>

***

## Registering Creatives

After creating a campaign, creatives must be registered for ads to display.

### Registration Steps

1. Navigate to the created campaign's detail screen.
2. Click the **Add Creative** button in the **Ad Creatives** section.
3. Enter creative information.

### Creative Info

| Item                | Description                                    |
| ------------------- | ---------------------------------------------- |
| **Creative Name**   | Name to distinguish the creative               |
| **Creative Set**    | Select the creative set where ads will display |
| **Creative File**   | Upload image or video                          |
| **Destination URL** | URL to navigate to when creative is clicked    |
| **Target Browser**  | Default browser or in-app browser              |

### Creative Specifications

Required creative specifications vary based on the creative sets configured in the ad product. Check required specifications on the creative registration screen.

<Note>Recommended image resolution is 3× the display size. (e.g., 300x250dp unit → 900x750px image)</Note>

### Creative Review

Creatives registered by publishers also require review. You can approve directly from the campaign detail screen.

***

## Next Steps

<Card title="Operation Settings" icon="gear" href="/management/settings">
  Review operation-related settings like payment methods and advertiser permissions.
</Card>

***

## FAQ

<AccordionGroup>
  <Accordion title="Can advertisers see directly booked campaigns?">
    Yes. Directly booked campaigns are displayed in the corresponding ad account. Advertisers can check campaign status and performance when they log into the console.
  </Accordion>

  <Accordion title="Why can't I use card payment for direct booking?">
    Card payment requires advertisers to enter their own payment information and consent. Since publishers cannot process card payments on behalf of advertisers, direct booking only supports manual payment (postpaid).
  </Accordion>
</AccordionGroup>