> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Campaign Details
> Learn about items you can view and configure on the campaign detail screen.
***
## Campaign Overview
Click a campaign to open the detail screen. View campaign settings and operational status at a glance.
### Campaign Information
| Item | Description |
| --------------------- | ----------------------------------------------------------------- |
| **Campaign ID** | Auto-assigned unique identifier. Click to copy |
| **Ad Product** | Product name, discount rate, expected CTR |
| **Billing Type** | Billing method (CPM, CPC, etc.) and unit price |
| **Budget** | Total campaign budget |
| **Period** | Start date \~ End date (including time zone) |
| **Frequency Cap** | Daily impression frequency per user |
| **Daily Click Quota** | Auto/manual setting |
| **Country** | Ad display country |
| **Advertiser** | Advertiser name, website URL |
| **Contract Contact** | Contact name, email |
| **Payment Method** | Card payment (prepaid) or Manual payment (postpaid), receipt link |
| **Business Info** | Business name, TAX ID, billing email |
| **Targeting** | Include/exclude targeting options, premium rates by targeting |
### Budget Spending
Displayed for campaigns in Live or Paused status.
* **Spent Amount**: Budget spent so far and total budget
* **Progress**: Circular progress bar comparing actual spending (black) vs. expected spending (gray)
* **Status Interpretation**: Spending status compared to expectations (e.g., "Spending faster than expected")
### Performance
| Metric | Description |
| --------------------- | ---------------------------------------------------------------------- |
| **Total Impressions** | Cumulative impressions. CPM campaigns show achievement rate vs. target |
| **Daily Impressions** | Today's impressions and achievement rate vs. daily quota |
| **Total Clicks** | Cumulative clicks. CPC campaigns show achievement rate vs. target |
| **Daily Clicks** | Today's clicks and achievement rate vs. daily quota |
Clicking the **Performance Report** button opens the Report menu in a new window with the campaign filter pre-applied, so you can analyze daily performance with date ranges, segments, and additional filters. **Statement** button also appears for cancelled or completed campaigns.
***
## Ad Creatives
View the list of creatives registered to the campaign and performance of each creative. Creatives pending review are displayed separately at the top and can be reviewed directly by clicking.
A warning banner appears if required creatives are not registered.
### Creative List
| Item | Description |
| ----------------- | ---------------------------------------- |
| **Status** | Under Review, Approved, Rejected, Paused |
| **Creative Name** | Name of the creative |
| **Placement** | Ad creative set name |
| **Format** | Format and size (e.g., Display 300x250) |
| **Impressions** | Impressions per creative |
| **Clicks** | Clicks per creative |
| **CTR** | Click-through rate per creative |
### Creative Preview
Click a creative to open the preview screen. View images at actual size and videos with playback preview. Light/dark mode toggle is also available.
If a video creative is encoding, preview will be available after completion.
***
## Frequency Cap
Limits how often ads from the same campaign are shown to the same user. For example, setting frequency to 50 means a user sees ads from that campaign a maximum of 50 times per day.
Can be configured for campaigns in Booked, Live, or Paused status.
### Why is this needed?
Seeing the same ad too often causes users to feel fatigue, and at worst, develop negative perceptions of the brand. This is called **Ad Fatigue**. Frequency caps find a balance between preventing this while still securing sufficient exposure.
### Usage Guide
| Situation | Recommended Frequency | Reason |
| ---------------------- | --------------------- | ------------------------------------------------------------------------------- |
| **Branding campaigns** | Low (3-10 times) | Brand awareness forms with fewer impressions; overexposure has negative effects |
| **Promotions/Events** | Medium (10-30 times) | Urgent messages benefit from repeated exposure |
| **Retargeting** | High (30-50 times) | More exposure to already-interested users improves conversions |
Too low a frequency may prevent full budget spending; too high concentrates ads on few users. Set based on campaign goals and DAU.
### How to Set
1. Click **Frequency Cap** on the campaign detail screen.
2. Enter your desired frequency. (Default: 50 times/day)
3. Click the **Save** button.
***
## Daily Quota
Set daily impression (CPM) or click (CPC) targets for the campaign. Can be configured for campaigns in Booked, Live, or Paused status.
### Why is this needed?
Ad campaigns typically need to achieve target volumes within a specific period. Daily quotas adjust **pacing** to achieve these targets evenly throughout the period.
Without pacing, budget may be rapidly consumed during high-traffic early periods, leaving no ad delivery later. Conversely, being too conservative may result in missing targets by the end of the period.
### Auto vs Manual
| Mode | Behavior | Suitable for |
| ---------------------- | ---------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------- |
| **Auto (Recommended)** | Recalculates daily at midnight based on remaining target; auto-optimizes to improve achievement rate | Most campaigns |
| **Manual** | Fixes daily quota to specified value | Concentrating delivery on specific days or adjusting to event schedules |
Setting daily quota too low may prevent reaching targets within the campaign period. Underperformance may cause disputes with advertisers, so we recommend Auto unless there's a specific reason.
### How to Set
1. Click **Daily Impression Quota** (CPM) or **Daily Click Quota** (CPC) on the campaign detail screen.
2. Select **Auto** or **Manual**.
3. If Manual, enter your desired daily quota.
4. Click the **Save** button.
Even with manual settings, you cannot enter values exceeding the total target.
***
## Next Steps
Learn how to modify, pause, or cancel campaigns per advertiser requests.
***
## FAQ
Calculated in real-time, with up to a few minutes delay due to data processing.
Yes, but use caution. Setting too low manually may prevent reaching targets within the period. We recommend Auto unless there's a specific reason.
No. Modified creatives require re-review. Delivery starts after review approval.
This means creatives for units designated as required in the ad product are missing. Ask the advertiser to register creatives for those units.