> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad Policy

> Learn about ad review criteria and policies.

***

## Review Overview

Campaigns and creatives are approved through publisher review. Reviews are conducted to protect ad quality and user experience.

### Review Subjects

| Subject      | Review Content                                               |
| ------------ | ------------------------------------------------------------ |
| **Campaign** | Booking schedule, budget, brand policy                       |
| **Creative** | Content quality, technical specifications, policy compliance |

### Review Results

| Result       | Description                                |
| ------------ | ------------------------------------------ |
| **Approved** | Ad can be displayed                        |
| **Rejected** | Must modify and resubmit (reason provided) |

***

## Campaign Rejection Reasons

| Reason                            | Description                                                                                    |
| --------------------------------- | ---------------------------------------------------------------------------------------------- |
| **Already Booked Schedule**       | Another campaign is already booked for the requested period. Adjust the schedule and resubmit. |
| **Brand Policy**                  | Does not comply with the publisher's brand policy.                                             |
| **Not Completed Within Deadline** | Review was not completed within the designated deadline.                                       |

***

## Creative Rejection Reasons

### Legal and Regulatory

| Reason                             | Description                                                     |
| ---------------------------------- | --------------------------------------------------------------- |
| **Current Law Violation**          | Content that violates current laws and major recommendations.   |
| **Industry Policy Non-compliance** | Regulated industries require review numbers and mandatory text. |
| **Prohibited Industry**            | This industry is not allowed to advertise.                      |

### User Protection

| Reason                     | Description                         |
| -------------------------- | ----------------------------------- |
| **Usability Infringement** | Content that harms user experience. |
| **Youth Protection**       | Content harmful to minors.          |

### Content Quality

| Reason                          | Description                                        |
| ------------------------------- | -------------------------------------------------- |
| **False/Exaggerated/Deceptive** | Contains false, exaggerated, or deceptive content. |
| **Comparison/Disparagement**    | Unfairly compares or disparages competitors.       |

### Inappropriate Content

| Reason                         | Description                                         |
| ------------------------------ | --------------------------------------------------- |
| **Obscene/Suggestive**         | Obscene or suggestive content.                      |
| **Violence/Hate**              | Contains violence, hate, fear, profanity, etc.      |
| **Social Sentiment Violation** | Content that goes against general social sentiment. |

### Rights Infringement

| Reason                              | Description                                                            |
| ----------------------------------- | ---------------------------------------------------------------------- |
| **Third-Party Rights Infringement** | Infringes on copyrights, portrait rights, or other third-party rights. |

### Technical Issues

| Reason                          | Description                                           |
| ------------------------------- | ----------------------------------------------------- |
| **Creative Conversion Failure** | An error occurred while processing the creative file. |

***

## Prohibited Content

The following content cannot be used in ads.

### Absolutely Prohibited

* Adult/pornographic content
* Violence, gore, cruel content
* Hate speech, discrimination, harassment
* Copyright/intellectual property infringement
* False health or financial claims
* Unsubstantiated product claims
* Content exploiting or harmful to minors

### Regulated Industries (Conditional)

The following industries may have additional requirements:

| Industry               | Requirements                          |
| ---------------------- | ------------------------------------- |
| **Alcohol**            | Age restriction, warning text         |
| **Tobacco**            | Restricted per regulations            |
| **Gambling**           | License verification, age restriction |
| **Pharmaceuticals**    | Review number, mandatory text         |
| **Health Supplements** | Review number, mandatory text         |
| **Financial Services** | Regulatory compliance verification    |
| **Diet/Weight Loss**   | No false claims                       |
| **Cryptocurrency**     | Regulatory compliance verification    |

***

## Technical Requirements

### Image Creatives

| Item             | Requirement                             |
| ---------------- | --------------------------------------- |
| **Format**       | JPG, PNG, WebP, GIF                     |
| **Max Size**     | 10 MB                                   |
| **Resolution**   | 3× the ad specification                 |
| **Aspect Ratio** | Same as ad specification (1% tolerance) |

### Video Creatives

| Item             | Requirement                            |
| ---------------- | -------------------------------------- |
| **Format**       | MP4 (recommended), MOV, WebM, MKV, AVI |
| **Max Size**     | 1 GB                                   |
| **Duration**     | 3 seconds or more, under 30 seconds    |
| **Resolution**   | 1080p or higher                        |
| **Aspect Ratio** | 16:9 or 9:16                           |

### Destination URL

| Item         | Requirement                        |
| ------------ | ---------------------------------- |
| **Validity** | Must be a working URL              |
| **Security** | HTTPS recommended                  |
| **Content**  | Must be consistent with ad content |

***

## Industry-Specific Additional Requirements

Ads for regulated industries must comply with the following.

### Review Numbers

The following industries must display review numbers on creatives:

* Pharmaceuticals
* Health supplements
* Medical devices
* Financial products

### Mandatory Text

Must include legally required warning text or disclaimers.

***

## Responding to Rejection

### Check Rejection Reason

1. Check the rejection reason on the campaign or creative detail screen.
2. The rejection reason is also sent via email.

### Modify and Resubmit

1. Modify the creative or campaign according to the rejection reason.
2. Click the **Save** button to resubmit.
3. A new review will be conducted.

### Inquiries

Contact the publisher if you have questions about the rejection reason.

***

## Policy Compliance Tips

* Ad content and landing page content must be consistent.
* Avoid exaggerated or unverified claims.
* When using copyrighted images or music, secure the rights.
* For regulated industries, prepare required review numbers and text in advance.
* Verify technical specifications and prepare high-quality creatives.

***

## Next Steps

<Card title="Managing Campaigns" icon="folder-open" href="/management">
  For publishers, learn how to review and manage campaigns.
</Card>

***

## Related Documents

* [Registering Creatives](/campaign/creative)
* [Operating Campaigns](/campaign/operation)