> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Booking Campaigns

> Learn how to select an ad product and book a campaign.

***

## Booking Steps

<video autoPlay muted loop playsInline src="https://mintcdn.com/openrhapsody/nmJyqhGEamtoPhFG/videos/campaign-booking.mp4?fit=max&auto=format&n=nmJyqhGEamtoPhFG&q=85&s=debb613e5ab28c77a0b77abfee2bee0a" data-path="videos/campaign-booking.mp4" />

<Steps>
  <Step title="Ad Product Selection">
    Ad product, period, targeting
  </Step>

  <Step title="Campaign Info">
    Campaign name, budget
  </Step>

  <Step title="Payment Info">
    Contact info, payment profile
  </Step>

  <Step title="Confirm">
    Review booking details and submit
  </Step>
</Steps>

***

## Step 1: Ad Product Selection

### Ad Product

1. Click the **Create Campaign** button.
2. Select your desired ad product from the list.

| Item                | Description                |
| ------------------- | -------------------------- |
| **Ad Product Name** | Name of the ad product     |
| **Billing Type**    | CPM, CPC, or CPP           |
| **Price**           | Cost based on billing type |

**Billing Types**

<AccordionGroup>
  <Accordion title="CPM (Cost Per Mille)">
    You are charged each time the ad is displayed 1,000 times.
  </Accordion>

  <Accordion title="CPC (Cost Per Click)">
    You are charged each time a user clicks the ad.
  </Accordion>

  <Accordion title="CPP (Cost Per Period)">
    A fixed cost is charged per time period. Suitable when you want to secure ad inventory for a specific duration.
  </Accordion>
</AccordionGroup>

### Setting the Period

Select the start and end dates.

| Item                      | Rule                                     |
| ------------------------- | ---------------------------------------- |
| **Max Start Date**        | Approximately 5 months from booking date |
| **Max Campaign Duration** | Approximately 3 months from start date   |

<Note>Time zone follows the publisher's settings. Check the time zone displayed next to the campaign period.</Note>

**CPP Ad Products**

| Item                        | Description                                                                                                     |
| --------------------------- | --------------------------------------------------------------------------------------------------------------- |
| **Minimum Purchase Period** | Some ad products may have a minimum purchase period.                                                            |
| **Slots**                   | Multiple advertisers can be displayed during the same period. Check the number of slots set for the ad product. |

<Warning>Bookings with start dates within 7 days are classified as <strong>imminent bookings</strong>. These may be rejected depending on publisher availability, so we recommend contacting the publisher directly to request expedited review.</Warning>

### Selecting Targeting

Setting targeting allows you to show ads only to specific audiences rather than everyone. Select the options you want from the targeting offered by the publisher.

**Targeting Types**

<CardGroup cols={2}>
  <Card title="Audience Targeting" icon="users">
    Choose **who** to show ads to. Display only to specific groups based on user attributes.

    Example: Women in their 20s, gaming enthusiasts
  </Card>

  <Card title="Context Targeting" icon="newspaper">
    Choose **where** to show ads. Display only on specific placements based on the content topic the user is viewing.

    Example: Sports article pages, finance news section
  </Card>
</CardGroup>

**Required Include / Required Exclude**

Publishers can preset required includes or excludes for targeting options per ad product.

| Option               | Description                                                                                                                   |
| -------------------- | ----------------------------------------------------------------------------------------------------------------------------- |
| **Required Include** | Ads only display for that targeting option. Example: With "Sports" required, ads only show on sports-related placements       |
| **Required Exclude** | Ads don't display for that targeting option. Example: With "Politics" excluded, ads won't show on politics-related placements |

<Note>Required includes/excludes are set by the publisher and cannot be changed by advertisers.</Note>

**Premium Rate**

Selecting targeting applies a premium rate to the ad price. Selecting multiple targeting options accumulates the premium rates.

| Example              | Calculation       |
| -------------------- | ----------------- |
| **Base CPM**         | \$10              |
| **Age Targeting**    | +10%              |
| **Gender Targeting** | +20%              |
| **Final CPM**        | $13 (= $10 × 1.3) |

<Note>Setting targeting narrows your ad audience, which may reduce expected impressions and clicks.</Note>

***

## Step 2: Campaign Info

### Campaign Name

Enter a name to identify your campaign.

### Budget Setting

**CPM/CPC Ad Products**: Enter your total budget. Daily allocation is automatically distributed evenly based on the period.

**CPP Ad Products**: A fixed amount based on the period is applied.

### Expected Performance

After entering your budget, expected performance appears on the right side of the screen.

| Item                     | Description                                                   |
| ------------------------ | ------------------------------------------------------------- |
| **Budget**               | Total budget amount entered                                   |
| **Available Budget**     | Amount actually used for ad delivery after targeting premiums |
| **Expected Impressions** | Expected number of ad impressions based on budget             |
| **Expected Clicks**      | Expected number of clicks                                     |
| **Expected CTR**         | Expected click-through rate                                   |

<Note>Expected performance is an estimate based on historical data and may differ from actual results.</Note>

<Note>For CPM/CPC campaigns, ads served to a device at the time of an ad request are what get displayed. Even after a campaign reaches its target impressions/clicks and can no longer serve, or has ended, ads delivered to devices just before that point may still be shown or clicked, causing final figures to slightly exceed the configured target.</Note>

***

## Step 3: Payment Info

### Contact Info

| Item             | Description                    |
| ---------------- | ------------------------------ |
| **Contact Name** | Campaign contact person's name |
| **Email**        | Reachable email address        |

### Payment Method

<CardGroup cols={2}>
  <Card title="Card Payment" icon="credit-card">
    Prepay with a registered card.

    **Timing**: Charged immediately upon campaign submission
  </Card>

  <Card title="Manual Payment" icon="file-invoice">
    Contact the publisher directly for payment.

    **Timing**: Separate instructions after campaign approval
  </Card>
</CardGroup>

<Note>Available payment methods may vary by publisher settings. Card payment requires a card registered to your payment profile.</Note>

### Business Info

Business information used for tax invoice issuance. Payment profiles registered to your ad account are displayed. If you don't have a payment profile, see [Creating an Ad Account](/campaign/ad-account).

***

## Step 4: Confirm

Review all settings from previous steps.

### Campaign Info

| Item                 | Details                                                   |
| -------------------- | --------------------------------------------------------- |
| **Ad Product**       | Selected ad product name, discount rate                   |
| **Billing Type**     | Billing type and price (adjusted price if premiums apply) |
| **Campaign Period**  | Start date \~ End date                                    |
| **Country**          | Ad display country                                        |
| **Advertiser**       | Advertiser name and link                                  |
| **Contract Contact** | Contact name and email                                    |
| **Payment Method**   | Card payment or Manual payment                            |
| **Business Info**    | Business name, registration number, email                 |
| **Targeting**        | Selected targeting options and premium rates              |

### Booking Amount

| Item                     | Description                        |
| ------------------------ | ---------------------------------- |
| **Booking Amount**       | Total budget amount (VAT excluded) |
| **Expected Impressions** | Expected ad impressions            |
| **Expected Clicks**      | Expected clicks                    |

### Booking Terms Agreement

You must agree to the booking terms to submit. Click the **View Terms** button to review the terms.

### Save as Draft

You can save as a draft before completing the booking. Draft campaigns are displayed with **Draft** status.

***

## After Submission

### Card Payment

| Step                    | Description                                                   |
| ----------------------- | ------------------------------------------------------------- |
| **1. Submit**           | Payment processes immediately upon submission                 |
| **2. Payment Complete** | Campaign enters pending review status upon successful payment |
| **3. Review**           | Publisher reviews the campaign                                |
| **4. Approve/Reject**   | Full refund if rejected                                       |

<Warning>Payment may fail due to card limit exceeded, expired card, etc. Select a different card or update your card information and try again.</Warning>

### Manual Payment

| Step              | Description                        |
| ----------------- | ---------------------------------- |
| **1. Submit**     | Campaign submitted without payment |
| **2. Review**     | Publisher reviews the campaign     |
| **3. Approval**   | Campaign proceeds after approval   |
| **4. Settlement** | Settle directly with publisher     |

### Review Results

| Result       | Description                                                                                            |
| ------------ | ------------------------------------------------------------------------------------------------------ |
| **Approved** | Campaign status changes to **Booked**. Automatically changes to **Live** on start date.                |
| **Rejected** | Rejection reason is provided. Full refund for card payments. You can modify and resubmit the campaign. |

<Note>If no creatives are registered, ad delivery won't start even if the campaign is approved.</Note>

***

## Next Steps

<Card title="Registering Creatives" icon="image" href="/campaign/creative">
  Learn how to register ad creatives.
</Card>

***

## FAQ

<AccordionGroup>
  <Accordion title="Does selecting targeting cost more?">
    Yes, a premium rate is applied to each targeting option. Selecting multiple targeting options accumulates the premium rates. You can check the final price on the booking screen.
  </Accordion>

  <Accordion title="Is there a minimum budget?">
    Publishers can set minimum budgets per ad product. Check the minimum budget on the booking screen.
  </Accordion>

  <Accordion title="Can I book with little time before the start date?">
    Bookings within 7 days of the start date are classified as imminent bookings and may be rejected depending on publisher availability. If you have an urgent timeline, contact the publisher directly to request expedited review.
  </Accordion>

  <Accordion title="What's the difference between card payment and manual payment?">
    Card payment is charged immediately upon submission as prepaid, with automatic settlement after campaign completion and refund of unused amounts. Manual payment settles only actual spend directly with the publisher after campaign completion.
  </Accordion>
</AccordionGroup>