> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Quickstart: Create Your First Ad Product

> Step-by-step guide to quickly create your first Ad Product.

> ⏱️ Estimated time: About 5 minutes

## Before You Start

* At least 1 Ad Unit created
* Product name to sell (e.g., "Home Banner CPM", "Feed Native")

<Note>
  If you don't have an Ad Unit, complete this quickstart first.

  <Card title="Quickstart: Create Your First Ad Unit" icon="bolt" href="/ad-unit/quickstart">
    Step-by-step guide to creating your first Ad Unit.
  </Card>
</Note>

## Create an Ad Product

Log in to [Ad Control Console](https://console.adrop.io).

1. Click **Ad Products** in the left menu.
2. Click the **+ Create Product** button.

***

## Step-by-Step Guide

<video autoPlay muted loop playsInline src="https://mintcdn.com/openrhapsody/nmJyqhGEamtoPhFG/videos/ad-product-create.mp4?fit=max&auto=format&n=nmJyqhGEamtoPhFG&q=85&s=2feb8e8310e621923dcedfd3aabb77f6" data-path="videos/ad-product-create.mp4" />

<Steps>
  <Step title="Enter Product Information">
    **Product Information**

    1. Enter the **Ad Product Name**. (e.g., `Home Banner CPM`, `Feed Native CPC`)
    2. Select the **Billing Type**.
       * **CPM**: Billing per 1,000 impressions
       * **CPC**: Billing per click
       * **CPP**: Period-based billing

    **Sales Information**

    Enter the **Unit Price**.

    * For CPP, additionally set **Minimum Campaign Period** and **Number of Slots**.

    **Sales Base Metrics**

    For CPM/CPC, enter **Daily Expected Impressions** and **Expected Click Rate**.

    <Note>
      Direct input is required for initial setup, but automatic trend prediction will be provided once ad data accumulates. (To be provided as <strong>Inventory Insights</strong> addon in the future)
    </Note>

    **Select Ad Units**

    From the unit list on the right, select the **Ad Units** to include in this product.

    Click the **Next** button.
  </Step>

  <Step title="Configure Creative Set">
    Selected units are automatically organized into sets.

    1. Units with the same format/size/options are grouped into one set.
    2. Drag and drop units to move them to different creative sets if needed.
    3. Name each creative set. (e.g., `Home Banner`, `Feed Banner`)
  </Step>

  <Step title="Configure Targeting">
    Set up targeting options that advertisers can use when booking campaigns.

    1. Select either **Audience** or **Contextual** targeting.
    2. Turn on the switch for targeting options to expose.
    3. Select how each option is applied:
       * **Select**: Advertiser can optionally choose
       * **Include**: Mandatory inclusion
       * **Exclude**: Mandatory exclusion
    4. Set the **surcharge rate** (0%–200%).

    Click the **Create Product** button to complete.
  </Step>
</Steps>

***

## Complete

The created Ad Product can be selected by advertisers when booking campaigns.
Check that the product status is **On Sale**.

## Next Steps

**Learn More**

<Card title="Creating Ad Products" icon="box" href="/ad-product/create">
  Check each configuration item in detail.
</Card>

**Next Quickstart**

<Card title="Quickstart: Book Your First Campaign" icon="bolt" href="/campaign/quickstart">
  Step-by-step guide to booking an ad campaign.
</Card>

***

## FAQ

<AccordionGroup>
  <Accordion title="What's the difference between Ad Products and Ad Units?">
    An Ad Unit is an individual placement where ads are displayed, while an Ad Product is a bundled unit sold to advertisers. Advertisers purchase products, and ads are displayed on the units included in that product.
  </Accordion>

  <Accordion title="How should I structure Ad Products?">
    It's best to create them to correspond 1:1 with your Ad Media Kit. If your media kit has "Home Banner CPM", create a product with the same name and conditions in the Console.
  </Accordion>

  <Accordion title="Will ads be displayed immediately after creating a product?">
    When a product becomes On Sale, advertisers can book campaigns. Actual ad display starts after advertisers book campaigns and they are approved.
  </Accordion>
</AccordionGroup>