> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# What are Ad Products?

> Ad Products are bundles of Ad Units sold to advertisers. Well-designed Ad Products significantly help attract advertisers and maximize revenue.

***

## What is an Ad Product?

An **Ad Product** is simply an **advertising package sold to advertisers**.

It combines one or more Ad Units with pricing and conditions set, allowing advertisers to purchase the Ad Product and book campaigns.

| Category       | Description                                  | Example                              |
| -------------- | -------------------------------------------- | ------------------------------------ |
| **Ad Unit**    | Individual placement where ads are displayed | Home top banner, feed native         |
| **Ad Product** | Unit bundled for sale                        | "Home Banner CPM", "Premium Package" |

***

## Components of an Ad Product

### Pricing Policy

Set the billing method and unit price for advertising.

| Billing Method | Description                   | Features                                         |
| -------------- | ----------------------------- | ------------------------------------------------ |
| **CPM**        | Billing per 1,000 impressions | Stable revenue, suitable for branding ads        |
| **CPC**        | Billing per click             | Performance ads, conversion-focused              |
| **CPP**        | Period + slot-based billing   | Premium placements, guaranteed exclusive display |

### Targeting

Specify required targeting for the Ad Product or set targeting options that advertisers can choose.

### Creative Set

A bundle of units where ads will be displayed. When units with the same format and size are grouped into a creative set, they can share the same creative, so advertisers don't need to register creatives separately for each unit.

Example: Android Home Banner + iOS Home Banner = "Home Banner" creative set

***

## Why is Ad Product Design Important?

Even with the same Ad Units, revenue varies depending on how they are productized.

### Design with Your Ad Media Kit

Ad Products should correspond 1:1 with your **Ad Media Kit** delivered to advertisers. If your media kit includes "Home Banner CPM", create a product with the same name and conditions in the Console.

<Card title="Ad Media Kit Template" icon="file-pdf" href="https://www.figma.com/slides/6iBh56Ok6fIVPey8U0MyX2/-%EB%8C%80%EC%99%B8%EC%9A%A9--Adrop_%EA%B4%91%EA%B3%A0%EC%83%81%ED%92%88%EC%86%8C%EA%B0%9C%EC%84%9C_%ED%85%9C%ED%94%8C%EB%A6%BF">
  A template you can use when creating your Ad Media Kit.
</Card>

<Note title="AI Auto-Recommendation Feature">
  When you upload an Ad Media Kit for AdNote, Adrop's AI agent learns the content and automatically recommends suitable products to advertisers.
</Note>

***

## Ad Product Strategy Guide

### 1. Create an Ad Media Kit

The media kit delivered to advertisers should clearly communicate your platform's value and maximize the appeal of your Ad Products.

#### Value Proposition

* **Prove influence with objective metrics**: Present specific numbers such as MAU, cumulative content, and market share.
* **Define differentiated moments**: Emphasize effective 'moments' for advertising, not just traffic. (e.g., question pages with clear search intent)

#### Product Portfolio

* **Comparison table required**: Organize product name, placement, unit price, and expected click rate in one table.
* **Clear distinction by placement**: Specify exposure locations such as "Home top", "Feed middle", "Detail page bottom".
* **Highlight premium products**: Emphasize the appeal of premium products such as top positions and high expected click rates.

#### Targeting Options

* **Provide specific targeting examples**: Specify available targeting such as "Finance/Insurance", "Parenting/Family".
* **Specify premium rates**: Inform advertisers in advance of price changes when applying targeting (e.g., 10% premium).

#### Creative Guidelines

* **Organize specifications by product**: Organize image sizes and text character limits in a table.
* **Specify required items**: Guide required elements such as advertiser logo, body text, and button text.

#### Use Cases

* **Include success stories**: Presenting actual ad campaign cases and performance increases persuasiveness.

### 2. Create Products in Ad Control

Accurately implement what was promised in the media kit into the system.

#### Product Mapping

* **1:1 matching**: Set the product name in the Console to match the media kit.
* **Unified billing method**: Apply the billing method specified in the media kit (CPM, CPC, etc.) as is.

#### Placement Settings

* **Specific exposure locations**: Define detailed positions like "Question Page - Top of Answer".
* **Separate app/web management**: Separate app-only placements (popups, etc.) from web placements to track performance.

#### Targeting Settings

* **Implement targeting**: Register the targeting options specified in the media kit in the system.
* **Auto-apply premium**: Set premium rates to automatically apply when targeting is selected.

#### Campaign Conditions

* **Minimum campaign amount**: Set a minimum campaign amount to maintain average order value.

***

## Table of Contents

1. ⚡ [Quickstart: Create Your First Ad Product](/ad-product/quickstart)
2. [Creating Ad Products](/ad-product/create)
3. [Managing Ad Products](/ad-product/manage)
4. [Testing Ad Products](/ad-product/testing)
5. [Promoting Ad Products](/ad-product/promotion)
6. [Advanced Settings](/ad-product/advanced)