> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Creating Ad Products
> Detailed guide to each setting when creating ad products.
## Accessing Create Screen
1. Click **Ad Products** in the left menu.
2. Click the **+ Create Product** button.
***
## Step 1: Enter Product Info
### Product Info
| Item | Description | Required |
| --------------- | ---------------------------------------------- | :------: |
| Ad Product Name | Product name displayed to advertisers | O |
| Billing Type | Select from CPM, CPC, CPP | O |
| Private | Not exposed to advertisers, publisher-only use | - |
#### Ad Product Naming Guide
Write ad product names to **correspond 1:1 with your product brochure**. Advertisers review products in the brochure then book campaigns in the console. Matching names in the brochure and console helps advertisers quickly find and book desired products.
* If brochure has "Home Banner CPM", create the same name in console
* Write so placement and billing type are clearly apparent
* Examples: `Home Banner CPM`, `Feed Native CPC`, `Splash CPP`
#### Billing Types
| Type | Description | Best For |
| ------- | ----------------------------- | ---------------------------------------------------------------------------------------- |
| **CPM** | Charged per 1,000 impressions | Guaranteed impression sales, stabilize revenue with backfill ads for remaining inventory |
| **CPC** | Charged per click | Guaranteed click sales, stabilize revenue with backfill ads for remaining inventory |
| **CPP** | Charged per time period | Premium placements, limited slot sales |
### Sales Info
| Item | Description |
| ------------------------- | ------------------------------------- |
| **Currency** | Payment currency (KRW, JPY, INR, USD) |
| **Time Zone** | Time zone for campaign start/end |
| **Unit Price** | Product price |
| **Product Discount Rate** | Product discount rate (%) |
Setting currency and time zone allows selling ad products to international advertisers.
* South Korea (KRW, Asia/Seoul)
* Japan (JPY, Asia/Tokyo)
* India (INR, Asia/Kolkata)
* United States (USD, America/New\_York)
Contact us if you need additional currencies. ([Contact Us](https://adrop.io/contactus))
#### CPM Additional Items
| Item | Description |
| ------------------ | ----------------------- |
| **Minimum Budget** | Campaign minimum budget |
#### CPC Additional Items
| Item | Description |
| ------------------ | ----------------------- |
| **Minimum Budget** | Campaign minimum budget |
#### CPP Additional Items
| Item | Description |
| ------------------ | ---------------------------------------------------- |
| **Minimum Period** | Campaign minimum period (1-150 days) |
| **Slots** | Number of ads that can be sold simultaneously (1-50) |
The number of ads that can display simultaneously on the same placement. 1 slot means one advertiser has exclusive display, 2+ slots means multiple advertisers' ads rotate via carousel or random distribution.
### Sales Metrics
Used to show expected performance to advertisers and optimize campaign distribution.
| Item | Description |
| --------------------- | -------------------------------------------------------------------------------------- |
| **Daily Impressions** | Enter the maximum impressions sellable per day for this ad product. |
| **Expected CTR** | Enter the average click-through rate for this ad product. (Clicks ÷ Impressions × 100) |
* For slot-based products, enter daily impressions based on 1 slot.
* We recommend entering daily impressions and expected CTR conservatively. When advertisers book the maximum budget, underspending may occur or efficiency may be lower than expected.
### Additional Info
| Item | Description |
| ----------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Creative Guide Link** | (Optional) URL to creative specification guide for advertisers. Connect a document with image sizes, file formats, text guidelines, etc. so advertisers can quickly prepare creatives. |
### Advanced Settings
| Item | Description |
| ----------------- | ----------------------------------------------------------------------------------------------------- |
| **Frequency Cap** | Maximum times campaigns booked with this product can be shown to a single user per day. (Default: 50) |
Seeing the same ad too often causes user fatigue and decreases CTR. However, too few impressions reduce ad effectiveness. For branding ads, set frequency high; for conversion ads, limit appropriately.
### Selecting Ad Units
Select ad units to include in this product from the unit list on the right.
* At least 1 unit must be selected.
* Separate registration by platform (Android/iOS) is recommended.
Including one ad unit in only one ad product is recommended. If the same unit is included in multiple products, inventory calculation becomes complex, and competition between campaigns may cause unexpected impression results. For CPP products, this may lead to accepting bookings exceeding slot capacity.
Click the **Next** button.
***
## Step 2: Configure Creative Sets
Configure selected units into sets. Creative sets are the placement units where advertisers upload creatives, and set names are displayed to advertisers, so use names that clearly distinguish placements.
### What are Creative Sets?
Creative sets are **groupings of placements to receive creatives from advertisers**. Units in the same set share identical creatives, so advertisers don't need to register creatives separately for each unit.
For example, if you group Android Home Banner and iOS Home Banner of the same size in the same set, advertisers register one creative to display ads on both platforms.
### Auto Configuration
Units with the same format, size, and options (template, watermark, carousel, etc.) are automatically grouped into one set.
| Criteria | Description |
| ---------------- | ----------------------------------------- |
| Format | Ad type like banner, interstitial, native |
| Size | Ad dimensions (e.g., 320x50, 300x250) |
| Video support | Whether Accept Video Creatives is enabled |
| Video controller | Video controller on/off setting |
| Video skip delay | Video skip delay value |
| Template | Template usage |
| Watermark | Watermark support |
| Carousel | Carousel support |
Even with the same format and size, **if detailed options differ, units will be separated into different creative sets**.
### Creative Set Settings
Configure names and unit placement for each creative set. Creative sets are the units advertisers register creatives to.
| Item | Description |
| ------------------------------ | ---------------------------------------------------------------------------------- |
| **Creative Set Name** | Name displayed to advertisers (e.g., Home Banner, Feed Banner) |
| **Creative Set Configuration** | Drag and drop to move units between sets within the same format, size, and options |
Units in the same creative set share identical creatives. When advertisers register one creative, it displays on all units in the set.
### Unified vs Separate Management
Even for units with the same size/format, you can separate sets to receive different creatives.
| Method | Description | Best For |
| ------------ | ------------------------- | -------------------------------------------------------------------------- |
| **Unified** | Multiple units in one set | Displaying one creative across multiple placements, advertiser convenience |
| **Separate** | Separate set per unit | Wanting different creatives per placement considering user fatigue and UX |
### Cautions
You cannot save the ad product if any units don't have assigned creative sets.
If you modify the format, size, or options (template, watermark, etc.) of units included in an ad product, they won't match set criteria and enter **Needs Modification** status.
Ad products containing units needing modification:
* Cannot accept new campaign bookings
* Existing campaigns continue operating normally
* Warning icon displays in ad product list
**Solution**: In the ad product edit screen, click the 'Auto Configure' button in the top warning bar and move units to appropriate positions if needed, then save the product.
***
## Step 3: Configure Targeting to Display on Product
### Step-by-Step Guide
1. **Select Audience or Contextual**
Only one type of targeting can be displayed on a single product: either audience or contextual targeting.
2. **Set targeting to display**
1. Click the switch on the right side of the targeting.
2. Check the targeting options to display on the product.
3. Decide whether the option is required.
| Item | Description | Note |
| -------- | ------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Optional | This targeting option is provided as a choice when booking ads. Advertisers can choose to select or not select as needed. | For CPP products, the choice is only shown to advertisers when the 'Allow CPP budget modification and targeting specification' option is enabled in Management - Operations - Advanced Features. |
| Include | This targeting option is required and applied when booking ads. Advertisers cannot deselect this option. | |
| Exclude | This targeting option is required to be excluded when booking ads. Advertisers cannot deselect this option. | |
4. Set markup rate
Set the markup rate to apply when this targeting is selected. (0% \~ 200%)
Example: With 20% setting, base price $10 → $12
5. Click Save button to save.
Only targeting options in active or ready status can be displayed on products.
CPP / In-house products cannot set targeting surcharge rates.
### Estimated Target Size
You can check the estimated target size based on the configured targeting. Only ratios are shown to advertisers instead of specific numbers.
Estimated target size is the estimated maximum reach based on configured targeting conditions, and actual impressions/reach may differ.
***
## Step 4: Create Product
Click **Create Product** to complete creation.
Created products can be viewed in the **Ad Products** list.
| Status | Description | Campaign Booking |
| ------------- | --------------------------------------------------------------------- | :--------------: |
| **Preparing** | Some units in the creative set have not yet completed SDK integration | ✅ |
| **On Sale** | All units have completed SDK integration | ✅ |
| **Deleting** | Waiting to be completely deleted after deletion request | ❌ |
Ad requests must occur at least once from all units included in the creative set. Display the ad unit screen at least once after integrating the SDK into your app to automatically transition to On Sale status.
***
## Next Steps
Learn how to edit and delete created products
***
## FAQ
Choose CPM for impression guarantees, CPC if you have many conversion-focused advertisers, CPP to sell exclusive exposure on premium placements.
Not recommended. Including the same unit in multiple products complicates inventory calculation, and for CPP products, may lead to accepting bookings exceeding slot capacity.
These names appear when advertisers upload creatives. Use names that clearly distinguish placements like "Home Banner", "Feed Middle".
Even with the same format and size, **if detailed options (video support, video controller, video skip delay, template, watermark, carousel, etc.) differ**, units are separated into different creative sets. Hover over the top of separated formats to see which settings caused the separation. You can combine them by matching the option settings of the units.
Enter maximum daily sellable impressions and average CTR. Start conservative initially and adjust as data accumulates.
Yes, setting currency and time zone in Sales Info allows selling ad products to international advertisers. Currently supports KRW(₩), JPY(¥), INR(₹), and USD(\$), and all time zones are supported. Contact us if you need additional currency support. ([Contact Us](https://adrop.io/contactus))