> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Advanced Settings

> Learn about advanced ad product settings and troubleshooting.

***

## Frequency Cap

Set the maximum number of times campaigns from the same ad product can be shown to a single user per day.

### How to Set

Configure in the **Advanced Settings** section when creating or editing an ad product.

| Item              | Description                                        |
| ----------------- | -------------------------------------------------- |
| **Frequency Cap** | Maximum impressions per user per day (default: 50) |

### Setting Guide

* **Branding ads**: Set frequency high to increase exposure opportunities.
* **Conversion ads**: Limit appropriately to reduce user fatigue.

<Note>
  Seeing the same ad too often causes user fatigue and decreases CTR. However, too few impressions reduce ad effectiveness.
</Note>

***

## Private Ad Products

Ad products that are not publicly displayed on the ad platform and are only provided to specific advertisers.

### How to Set

Check **Private** in the **Product Info** section when creating an ad product.

### Use Cases

* Internal testing products
* Custom products for specific advertisers only
* Products not yet ready for public release

### Exposing Private Products to Advertisers

To expose private products to specific advertisers, you need to set permissions in the **Private Product Access**.

1. Click **Management > Operations** in the left menu.
2. Add advertisers in the **Private Product Access** section.
3. Select the required **Access Permission** and click **Save Changes**.

<Note>
  Only advertisers with private product access permission can see those products.
</Note>

***

## Payment Method Management

Manage payment methods available to advertisers when booking campaigns.

### Accessing Settings

1. Click **Management > Operations** in the left menu.
2. Configure in the **Payment Method Management** section.

### Card Payment

Adrop collects ad fees via card payment before campaign booking, then settles revenue minus fees monthly. Supports automatic settlement and tax invoice issuance upon campaign completion.

| Card Type               | Payment Processor | Fee                                                      |
| ----------------------- | ----------------- | -------------------------------------------------------- |
| **Domestic cards**      | Toss Payments     | 3.2%                                                     |
| **International cards** | Stripe            | 5.5% (additional withholding taxes may apply by country) |

<Note>
  Card payment is recommended. Automatic settlement and tax invoice issuance support reduces operational burden.
</Note>

### Manual Payment

Publisher settles directly with the advertiser. Adrop provides statements, but publishers must request settlement and issue tax invoices directly.

| Setting              | Behavior                                                         |
| -------------------- | ---------------------------------------------------------------- |
| **Available to All** | All advertisers can select manual payment.                       |
| **Allowlist Only**   | Only advertisers in the **allowlist** can select manual payment. |
| **Not Available**    | No advertisers can select manual payment.                        |

### **Allowlist Management**

1. Select '**Allowlist Only**' for manual payment.
2. Click the **Allowlist** button on the right.
3. Add advertiser emails or domains to allow manual payment and click **Save Changes**.

***

## CPP Budget & Targeting Modification

CPP products are **fixed price** by default. When advertisers book CPP products, the publisher's set price and targeting are applied as-is.

Allowlisted advertisers can directly modify budget and specify targeting when booking CPP campaigns.

### How to Set

1. Click **Management > Operations** in the left menu.
2. Click the **Allowlist** button in **Platform Policy** > **CPP Budget & Targeting Modification** section.
3. Add advertiser emails or domains to allow and click **Save Changes**.

### Use Cases

* Providing CPP products at custom prices to specific VIP advertisers
* Allowing advertisers to directly select their desired targeting

***

## Creative Display Day & Time Settings

Enabling this feature allows setting creatives to display only on specific days or times when registering creatives.

### How to Set

1. Click **Management > Operations** in the left menu.
2. Enable **Creative Display Day & Time Settings** in the **Platform Policy** section.

### How to Use

1. Register a creative in the campaign details.
2. Enable **Creative Display Day & Time Settings** in the **Advanced Settings** section.
3. Select desired days and times.

### Use Cases

* Show food ads only during lunch hours
* Show specific promotional creatives only on weekends
* Concentrate delivery during commute hours

***

## In-House Ad Product Setup

An ad product that is served as a lower priority only when there are no active paid ads. Can only be created as a private product.

### How to Set

Select the **In-House** billing type in the **Product Info** section when creating an ad product.

***

## Troubleshooting

### Ad Products Needing Attention

If a warning icon appears in the ad product list, verification is needed.

#### Contains Units Needing Modification

The format, size, or options of units included in the creative set have been changed and no longer match the set criteria.

**Symptoms**

* Warning icon displayed in ad product list
* New campaign bookings not possible

**Solution**

1. Remove the affected unit from the set in the ad product edit screen.
2. Or click the 'Auto Configure' button in the top warning bar and move units to appropriate positions if needed, then save the product.

#### Not Transitioning from Preparing to On Sale

Ad requests must occur at least once from all units included in the creative set for On Sale status.

**Solution**

1. Verify the SDK is properly integrated into the app.
2. Display the screen containing the ad unit at least once.

***

## Next Steps

<Card title="Targeting Setup" icon="bullseye" href="/targeting">
  Configure targeting to apply to ad products
</Card>

***

## FAQ

<AccordionGroup>
  <Accordion title="Is frequency cap per campaign or per product?">
    It's set per ad product. The same setting applies to all campaigns booked with that product.
  </Accordion>

  <Accordion title="What happens if I set frequency cap to 0?">
    Ads won't be displayed. Unless you don't want impressions, set a value of 1 or higher.
  </Accordion>

  <Accordion title="Is frequency cap device-based or user-based?">
    Device-based. If the same user uses multiple devices, each device is counted separately.
  </Accordion>

  <Accordion title="Can I change a private product to public later?">
    Yes, disable the private setting in ad product edit.
  </Accordion>

  <Accordion title="I added an advertiser to the allowlist but they can't see private products.">
    Check if the advertiser has been granted access by clicking the product edit button on the right side of the allowlist. Verify if "Access to All Products" or "Access to Some Products Only" is selected.
  </Accordion>

  <Accordion title="Who pays the card payment fees?">
    The publisher pays. The amount settled to publishers is the amount paid by advertisers minus card fees.
  </Accordion>

  <Accordion title="Are manual payment campaigns included in statements?">
    Yes, they're included. However, Adrop doesn't handle settlement for manual payments, so publishers must request settlement directly from advertisers.
  </Accordion>

  <Accordion title="If I add a domain to the allowlist, does it apply to existing accounts?">
    Yes, it automatically applies to all accounts with that domain.
  </Accordion>

  <Accordion title="I want to prioritize paid ads, but let my internal marketing team use idle inventory.">
    Create and operate an in-house ad product for your internal marketing team. You can set impression limits at the campaign booking stage, and if there's no limit, ads will be served on all remaining inventory.
  </Accordion>

  <Accordion title="I'm running an internal campaign, but I want it delivered under the same conditions as paid ads.">
    Book the same CPM, CPC, or CPP products you're selling for paid ads. Ads are delivered based on billing type as follows, and bookable budget is also deducted to prevent overbooking.

    * CPM: Delivered with logic to achieve target impressions
    * CPC: Delivered with logic to achieve target clicks
    * CPP: Delivered throughout the campaign period
  </Accordion>

  <Accordion title="I want a CPM product that's only for internal use.">
    Turn on the private product toggle to make it private regardless of billing type. After setting the product to private, go to Management > Operations > Private Product Access and grant access to specific domains only.
  </Accordion>
</AccordionGroup>