> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Dashboard

> You can view the overall status of your Ad Platform at a glance.

## How to Use

<video autoPlay muted loop playsInline src="https://mintcdn.com/openrhapsody/nmJyqhGEamtoPhFG/videos/ad-platform-dashboard.mp4?fit=max&auto=format&n=nmJyqhGEamtoPhFG&q=85&s=62fa05e1146bf50fa1713531cbc61d36" data-path="videos/ad-platform-dashboard.mp4" />

<Steps>
  <Step title="Open Dashboard">
    Click **\[Dashboard]** in the left menu
  </Step>

  <Step title="Select date range">
    Select the month to view at the top
  </Step>
</Steps>

***

## Campaign Status

Campaign Booking and Revenue status for the selected month.

| Metric                          | Description                                                                                                      |
| ------------------------------- | ---------------------------------------------------------------------------------------------------------------- |
| **New Campaigns**               | Number of Campaigns newly booked in the month                                                                    |
| **Total Booking Amount**        | Total Booking amount for new Campaigns                                                                           |
| **Closed Campaigns**            | Number of Campaigns closed in the month                                                                          |
| **Estimated Revenue / Revenue** | Estimated Settlement amount for closed Campaigns (current month shows 'Estimated Revenue', past shows 'Revenue') |

<Note>
  When viewing the current month, the change rate compared to the previous month is also displayed.
</Note>

## Campaign Performance

Ad impression and click performance for the selected month.

| Metric                | Description                                  |
| --------------------- | -------------------------------------------- |
| **Total Impressions** | Number of times ads were displayed on screen |
| **Total Clicks**      | Number of times ads were clicked             |
| **Average CTR**       | (Clicks ÷ Impressions) × 100                 |

<Note>
  Impressions and clicks are each counted at most once per ad request, following industry-standard measurement guidelines.
</Note>

## Backfill Ads

Revenue status for Backfill ads.

| Metric                | Description                                  |
| --------------------- | -------------------------------------------- |
| **Estimated Revenue** | Estimated Revenue from Backfill ads (in USD) |
| **Total Impressions** | Backfill ad impression count                 |

<Note>
  Backfill ad impressions are not included in Ad Control usage and do not incur additional charges.
</Note>

## Notifications

Items requiring action are displayed at the top of the Dashboard.

| Notification                                     | Description                                       |
| ------------------------------------------------ | ------------------------------------------------- |
| **Campaign review needed**                       | There are Campaigns awaiting approval.            |
| **Creative review needed**                       | There are Creatives awaiting approval.            |
| **Campaigns need required Creatives**            | There are Campaigns without registered Creatives. |
| **Campaign starting soon**                       | There are Campaigns starting soon.                |
| **Booking not completed due to payment failure** | Payment retry is required.                        |

***

## Next Steps

<Card title="Revenue Payout" icon="money-bill-wave" href="/ad-platform/payout">
  Register Settlement information.
</Card>

***

## FAQ

<AccordionGroup>
  <Accordion title="What is Backfill advertising?">
    It's a feature that automatically fills inventory not served with direct deals with network ads to maintain a Fill Rate close to 100%. You can maintain direct deal Revenue while monetizing remaining traffic.
  </Accordion>

  <Accordion title="What's the Revenue difference between direct deals and AdMob (network ads)?">
    Generally, direct deals record CPMs 2-10 times higher than network ads. Ad Control prioritizes direct deals and fills only remaining inventory with Backfill to maximize overall Revenue.
  </Accordion>

  <Accordion title="Can I check ad performance data in real-time?">
    Dashboard data is updated approximately every hour. If you need near real-time performance tracking, you can query more detailed data in the Reports menu.
  </Accordion>
</AccordionGroup>